Manish Pandey
Head – Global Business, Strategy & Operations @ MASCO NuAg
About
Business leader with 14+ years of experience driving international growth in the building materials industry across MEA, Europe, and CIS markets, alongside developing and strengthening market presence in India. Currently leading global and domestic expansion at MASCO NUAG Pvt Ltd, focused on scaling market presence, building strategic partnerships, and establishing strong distribution networks across both international and Indian markets. Known for translating vision into execution—developing market entry strategies, strengthening brand positioning, and aligning cross-functional operations to deliver sustainable business growth across diverse geographies. Core Focus Areas: • Global Business Expansion & Exports • Indian Market Development & Distribution • Strategic Partnerships & Market Development • Revenue Growth & Distribution Strategy • Brand Positioning & International Scaling
India
Noida
Building Materials
Export, International Sales, Architectural Hardware, Business-to-Business (B2B), Modern Trade, Retail Sales, International Business, Relationship Development, Exhibitions, Global Business, Marketing, Business Development, Market Research, Team Management, Product Management, New Business Development, Marketing Strategy, Customer Satisfaction, Sales, Project Management
Experience

Head – Global Business, Strategy & Operations
Noida
• Leading business strategy, expansion, and execution across India and global markets • Building organizational structure, processes, and scalable operational frameworks • Managing cross-functional operations including finance, procurement, compliance, and administration • Driving branding, positioning, and market presence across domestic and international markets • Leading international business development, exports, and strategic partnerships • Overseeing vendor management, sourcing, and supply chain across global networks • Ensuring regulatory compliance and governance across multiple jurisdictions • Collaborating on strategic decisions, investments, and long-term growth initiatives

Senior Manager International Business
Delhi, India
• To develop the GO-TO-Market strategy for MEA region with specific focus on UAE, SAUDI & CIS countries-Advising on general infrastructure needs. • Identify Business opportunities through various channels like dealers, sub-dealers , developers, architects and contractors. • Identify and appoint new channel partners to enhance the product availability and visibility in the market. • Establishing long term and short term goals and developing business strategies according to objectives. • Managing daily operations, budgeting as well as P & L. • Develop the commercial strategy for key products range in target countries. • Plan budget for marketing spend and maximize the ROI. • Train and educate sales representative about new products, troubleshoot and installations.

Manager-International Business & Modern Trade
EAU Bathing Solutions Private Limited
Noida
• To develop the Go-To-Market strategy for MEA region with specific focus on OMAN, KUWAIT , QATAR & North African countries-Advising on general infrastructure needs. . To assist in formulating and implementing sales and market strategies to achieve sales through modern trade network - Pan India ( UBS, Hippo stores and E-commerce ) • Identify and appoint new channel partners to enhance the product availability and visibility in the market. • Establishing long term and short term goals and developing business strategies according to objectives. • Focused stratedgy planning for New Product development for Export (Country Specific) • Develop the commercial strategy for key products range in target countries. • Plan budget for marketing spend and maximize the ROI. • Train and educate sales representative about new products, troubleshoot and installations.

Assistant Manager- International Business (Europe & CIS)
Noida Area, India
• Revive and establish market in Europe & CIS region through Dealer and Sub-Dealer network. • Administering all aspects of Sales including product enhancements, competitive analysis, market forecast and product positioning • Identifying prospective clients, understanding needs of the customer, collecting feedback and researching markets • Preparing proposals & quotations for the clients according to their requirements and negotiating contract terms. • Motivating & educating Dealers or Sub-Dealers by conducting informative seminars on different products available • Maintaining client relationships, ensuring client loyalty through excellent services. • Excecated various events to promote sales. • Ensure payment collection and monitor secondary sales. • Achieved Sales Turn over $1.2M ( New Business ) in 2 years. • Sucessfully set up new customer base in Italy , Malta, Cyprus , Russia , Greece , Lithuania, Croatia, Montenagro, Slovakia & Hungary.

Assistant Manager International Business- Europe
Gurgaon, India
• Managed Sales & Marketing operations for Business Unit Growth in Poland, Italy, Russia & United Kingdom • Conducted market research on products, markets and competitors; submitted detailed reports basis analysis of complex data/ numbers thus defined target markets and opportunities within them • Developed a full marketing program including new market entry, brand positioning, product, price, promotion, communication, warehouse & distribution strategies • Executed launch of a new products like Faucets & Sanitaryware in Italy & Poland including product development, pricing, packaging design, media, consumer promotions, account sell-in and retailer activation • Performed annual sales forecasts & competitive analysis to determine accurate performance levels and need for growth into current & additional vertical market and product categories • Enhanced operations profitability and ensured strategic utilization of warehouse & deployment of available resources to achieve business objectives of the organization • Managed various administrative activities pertaining to Supply Chain / Inventory / Warehouse and Order Processing System • Generated leads and managed marketing activities such as market research / segmentation, customer identification, prospecting, customer analysis, B2B marketing and represented organization in tradeshows • Expanded channel business by sourcing new partners and maintaining efficient business relationships with existing partners to enhance profitability of business operations • Facilitated all communications, order processing and reporting of customer and partner transactions within territory
Manish Pandey's Contact Information
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