Manelle Merhi

I’m an enterprise growth and commercial executive with 15+ years of experience shaping revenue strategy and operating model performance across complex, operationally intensive industries.As a member of the Executive Leadership Team and current GM Customer & Marketing, I lead a multi-disciplinary division spanning CX, digital, brand, B2B, creative services and sales enablement. My mandate is to architect the end-to-end customer and revenue operating model — aligning digital transformation, sales process maturity, pricing, and go-to-market strategy to drive sustainable revenue growth and margin performance.I operate as a key commercial partner to the business, influencing demand generation, acquisition cost, conversion performance, retention, lifetime value and portfolio mix to strengthen enterprise EBITDA outcomes and long-term value creation.I led the implementation of Salesforce CRM aligned to our strategic sales process, embedding SLA governance across critical revenue touchpoints and eliminating lead leakage. Our integrated martech ecosystem (Sitecore, Braze and Salesforce) now enables data-led personalisation, improved conversion performance and measurable commercial uplift.More recently, I have driven sales transformation — designing product go-to-market architecture, embedding strategic account planning disciplines, and elevating sales capability maturity to improve win rates and portfolio growth across a national footprint.I believe sustainable growth is created when customer strategy, commercial discipline and culture are aligned. I build high-performing leadership teams that translate enterprise strategy into execution at scale.Recognised as one of Australia’s leading marketing and growth executives (CMO50 Top 25 in 2022 & 2025; B&T CMO Powerlist 2023/24), I operate at the intersection of customer, revenue and enterprise transformation.