Mandy Iswarienko

THE ASSIGNMENT: Rapidly accelerate online sales with Amazon and key omnichannel accounts evolving and executing North America ecommerce strategy, establishing organizational ecommerce cross functional ways of working and capabilities. THE RESULTS: • Recruited and developed Husqvarna ecommerce team. • Cultivated organizational ecommerce capabilities and supporting infrastructure supporting all Husqvarna channels. • Defined and implemented Husqvarna North America ecommerce strategy. • Transformed Husqvarna ecommerce distribution and activation. • Grew Online Sales to $90M+ across all major channels including Amazon, Lowes, Tractor Supply and 3P sellers.

THE ASSIGNMENT: Lead key business process harmonization and integration of newly acquired $300 Million+ Auto Care businesses globally steering cross-functional project prioritization, definition of must win markets and focus areas to meet and exceed global business results. THE RESULTS: • Improved business processes and project management approaches enabling greater agility and flexibility building alliances and influencing cross-functional teams’ priorities. • Lead 120+ cross-functional product development and business projects delivering US$20 Million in Net Sales • Honed & augmented category business strategies.

THE ASSIGNMENT: Establish Energizer’s ecommerce vision, go to market strategy while rapidly increasing ecommerce sales across all product categories. Create the corporate global ecommerce infrastructure and organizational capabilities to enable accelerated ecommerce growth, simultaneously managing the Amazon account with full customer P&L accountability. THE RESULTS: • Recruited and led a high-performance team of 11 to support ecommerce growth. • Accelerated Amazon ecommerce sales from $14 to $100M+ in the US, UK, France, Germany, Canada, Spain and Australia in less than 2 years by maintaining gross margin rate. • Established Energizer Batteries on Amazon as #1 selling brand in battery, flashlights, and automotive categories. • Designed and implemented EHI’s ecommerce foundational infrastructure including internal processes, content library, syndication, ecommerce analytics and dashboards, ratings and reviews, best in class demand generation, Amazon forecasting models, ecommerce assortment optimization, e-map policy. • Grew net sales of major omnichannel retailer by 500% in 18 months. • Instituted ecommerce omnichannel capabilities in the US, plus 10+ market globally and trained basic ecommerce merchandising capabilities. • Increased Social Media Presence by 150% and engagement by 50% with enhanced tracking, content, and optimized media mix placement.

THE ASSIGNMENT: Develop retail merchandising vision supporting newly acquired business including category shelf organization (Navigation) and supporting off shelf merchandising solutions delivering incremental category growth at full retail price to be implemented at key drive accounts. Improve existing battery and lights category shelf layouts. THE RESULTS • Pioneered Auto Care category shelf organization enabling thought leadership with leading retailers. • Redesigned lighting and battery category shelf organization & achieving 5% incremental category growth. • Developed multichannel marketing toolkits.

THE ASSIGNMENT: Re-Invigorate the Energizer Brand evaluating and refining the brand positioning with a special focus on the Energizer Bunny and his purpose in telling the brand story throughout the entire communication mix. Evaluate media mix and define role and magnitude of digital media. THE RESULTS • Re-energized brand positioning and visual brand identity. • Ignited personality and purpose of the Energizer Bunny Icon repositioning him into the center of the Energizer Brand story • Re-Invented Energizer campaign executions for TV, Print, Digital, In Store POS including merchandising. • Revised media mix introducing suitable digital media presence without losing media spent effectiveness.

The ASIGNMENT: Revitalize struggling UK battery & flashlights performance providing leadership to the Marketing, Shopper, and Category teams. Sustain #1 battery and flashlights position in Sweden, Norway, and Finland THE RESULTS: • Led development and implementation of strategy that revitalized and grew battery business from 15% Value Share to 21% within 2.5 years • Developed category and shopper marketing plan that fostered battery and flashlight share leadership in Sweden, Norway, and Finland.

THE ASSIGNMENT: Develop, and operationalized annual area marketing plan that delivering profitable growth. Direct and guide in-market / local marketing teams across 50+ markets in adapting area plan and implementing successful market plans. THE RESULTS: • Spearheaded development and execution of area new product development plans across all segments delivering value share growth in drive markets. • Designed and successfully launched brand visual identity that modernized and harmonized the visual presence of the Energizer brand across the entire path to purchase and across all EMEA markets. • Directed a multi-cultural team located in multiple European markets.