Manashi 0n Chain

Web3 Growth Marketing Lead @ Hashed Emergent

About

I build growth engines for Web3 protocols. Over the last 11+ years in marketing and growth, including 5+ years in crypto and DeFi, I have helped protocols scale from early traction to ecosystem-level adoption across APAC and global markets. My work sits at the intersection of growth strategy, fundraising support, liquidity expansion, and protocol partnerships. I have directly contributed to: - Scaling over $50M in TVL through staking, liquidity, and incentive-driven campaigns - Securing $1M+ in ecosystem grants across SUI, BNB, Manta, Sonic, and Somnia - Closing 300+ protocol, L1, L2, GameFi, and DAO partnerships - Growing communities from zero to 100K+ with sustained engagement, not vanity metrics I have led GTM and growth initiatives across devnet, testnet, and mainnet launches, driving 200–500% user growth through structured campaigns, ambassador programs, and ecosystem co-marketing. I have represented protocols at major global events including Devcon, Token2049, ETH India, IBW, and Coinfest, converting visibility into long-term partnerships and integrations. What I focus on: - DeFi and ecosystem growth (TVL, liquidity, staking, yield) - Strategic partnerships across L1s, L2s, and application layers - Fundraising and grant positioning with ecosystems and VCs - APAC-focused GTM and community-led expansion I work best with teams building serious infrastructure and products that need structured growth, not hype. Open to growth, ecosystem, and marketing leadership roles, advisory, and strategic consulting in Web3. I simplify money, markets, and Web3 — and help founders turn their expertise into a personal brand that attracts trust, opportunities, and inbound demand. With 10+ years in marketing and 5+ years across blockchain, DeFi, GameFi, and AI ecosystems, I’ve led growth, GTM, and content strategy for teams like Router Protocol, OwlGames, UniFarm, and more. Today, I blend finance education + Web3 insight + founder storytelling to create content systems that help leaders communicate with clarity and stand out in crowded markets.

Country

India

City

Jaipur

Industry

Information Technology & Services

Skill

Casino Marketing, web3 gaming , GTM strategey, user acquisition, gamefi, web3 gaming, KOL Management, Customer Acquisition, Affiliate Marketing, Building Clientele, Brand Development, Ecosystem, MultiChain Platform, Business Development, Cross-platform Development, 55+ Communities, Building Business Partnerships, Tokens, Closing Costs, Brand Ambassador Programs

Experience

Web3 Growth Marketing Lead

Hashed Emergent

2024-6 - 2026-2 · 1 yr 9 mos

Remote

- Led ecosystem growth and partnerships, contributing to $50M+ TVL via staking, liquidity, and fundraising-aligned campaigns - Secured $1M+ in ecosystem grants across SUI, BNB, Manta, Sonic, and Somnia - Drove 250%+ protocol adoption by onboarding developers and ecosystem partners - Built and scaled a global ambassador and community program, increasing engagement by 150% - Expanded protocol visibility through strategic partnerships and ecosystem events across APAC

Head of Growth and marketing

Treasurenet Protocol

2023-10 - 2024-5 · 8 mos

- Drove $50M+ TVL through liquidity mining, staking, and token incentive campaigns - Built 300+ partnerships across L1s, DeFi protocols, and GameFi ecosystems - Scaled community by 100K+ members with sustained 250% engagement growth - Achieved 180x website traffic growth, converting traffic into thousands of sign-ups - Launched GameFi partnerships that improved DAU by 40%

Marketing Lead

Router Protocol

2022-9 - 2023-9 · 1 yr 1 mo

- Planned & executed marketing for devnet, testnet & mainnet launches. - Built end-to-end GTM strategies with cross-chain messaging at the core. - Ran global campaigns, ambassador programs, airdrop drives & strategic partnerships. - Achieved strong growth in social, community & developer engagement. - Managed multi-channel content, PR, and event marketing initiatives.Spearheaded devnet, testnet & mainnet launches — drove 500% user sign-up growth during launch wave. - Streamlined branding, website overhaul & content strategy to Level-1 standards. - Scaled social following from 30K → 100K, with 200% increase in engagement. - Represented both projects at Token2049, Devcon, World Blockchain Summit, ETH India — securing 300+ partnerships and 50K+ new user engagements.

Marketing Lead

Dfyn Network

2022-9 - 2023-9 · 1 yr 1 mo

- Product Marketing & Awareness: Developed and implemented product marketing strategies for Dfyn's decentralized exchange (DEX) and liquidity protocol, increasing brand visibility and user adoption. - Partnership Development: Established collaborations with various DeFi projects and liquidity providers, expanding Dfyn's ecosystem and enhancing its offerings. - Community & Influencer Management: Led community engagement efforts across platforms, including Twitter, Telegram, and Discord, to drive interaction, retention, and education. Built relationships with influencers to extend reach. - Educational Campaigns: Created and executed educational initiatives, webinars, and tutorials aimed at onboarding users and developers to the Dfyn network and its features. - Marketing Collateral: Produced various marketing materials, including newsletters, pitch decks, and case studies, to support both business development and community outreach. - Analytics & Performance Tracking: Monitored marketing efforts through key metrics and KPIs, optimizing campaigns for maximum reach and conversion. - Event Organization: Led marketing efforts for industry events, including sponsorships, AMAs, and virtual meetups to promote Dfyn's growth and visibility within the DeFi ecosystem.

Social Media Manager

UniFarm

2021-3 - 2022-8 · 1 yr 6 mos

Remote

Managed token launches, staking, and liquidity campaigns resulting in $50M+ TVL and 150% increase in platform adoption. Executed brand revamp and content strategy, leading to a 100× YoY growth in website traffic. Grew Telegram community from 5K → 70K members in under 12 months through targeted referral programs and incentive campaigns. Built partnerships with DeFi protocols, wallets, and exchanges to expand ecosystem presence. Launched influencer & community campaigns that improved engagement rate by 300% across all social channels.