Mana Drake

Mana Drake

Social Media Director @ Epic Games

About

Hello and welcome to my magical professional space! I am a Social Media Content Creator and Strategist with 15+ years of experience developing engaging organic social media campaigns and initiatives, community/creator programs, and editorial content. In my current role, I oversee and lead campaigns that consistently trend on social media while also getting to collaborate with brands such as Disney, Marvel, Star Wars, NBA, NFL, TikTok Creators, several live experiences in-game with Music Artists and WebGen Creators, and more. In my personal time, I enjoy stretching my creative muscles through creating content for my channels including blogging, Instagram, TikTok, Illustration, Cross Stitching / Embroidery, Photography, video creation + editing, and whatever new creative outlet inspires me. This personal creative work helps to fuel my professional work which allows me to consistently think outside of the box creatively for social media and communication campaigns. My specialties include but aren’t limited to: Live Stream Production, Community Management, Copywriting, Video Editing, Video Production, Product Photography, Digital Engagement and Analysis, Influencer Research and Engagement, Social Media Management, Social Media Strategy.

Country

United States

City

Durham

Industry

Computer Games

Skill

Project Management, Social Media, Blogging, Content Strategy, Video Games, Illustration, Public Relations, Digital Media, Art, Video Editing, Writing, Creative Writing, Online Gaming, Event Planning, Social Media Marketing, Photoshop, Facebook, YouTube, WordPress, Adobe Photoshop

Experience

Epic Games

Social Media Director

Epic Games

LinkedIn
2024-7 - Present · 2 yrs 2 mos

North Carolina, United States

Lead social media channel and content strategy for LEGO Fortnite and Disney collaborations. Campaigns Launched: - Fortnite at D23 2024, LEGO Fortnite Lost Isles Update, IG-11 + Moff Gideon, Iron Spider, The Incredibles + Frozone, Iron Man Mk 45, Meowtooth (Fortnite x Marvel Crossover), Black Cat, Ghost Ri-Durrr (Fortnite x Marvel Crossover), Edward Scissorhands, Pumpkin Jack & Sally, Halloween Town Hall LEGO Kit, Disney Villains, Spider-Woman, Fishpool (Fortnite x Deadpool Crossover), She-Venom + Agony, Disney Avatar, Iron Legion, Fortnite x LEGO Battle Bus Physical Set, LEGO Fortnite Fast Travel Update, Friendly Neighborhood LEGO Kit, Daily Bugle LEGO Kit, Weapon X Decor Bundle, LEGO Fortnite Haunted Biome Bash, Fall Guys x Spider-Man (Venom, Gwen, Miles Morales), Baymax (CH6S1 Battle Pass), Across the Spiderverse (Spider-Noir, Peter B. Parker, and Spider-Punk), Star Wars Samurai (Darth Vader Samurai, Stormtrooper Samuari), The Incredible Vehicle, LEGO Fortnite Brick Life, Mode Madness Twitch Drops Campaign, Fortnite x Star Wars Galactic Battle - Battle Royale CH6 Mini Season 1, Rocket League x Star Wars LTE, LEGO Fortnite Brick Life Star Wars Festival, LEGO Fortnite Star Wars LEGO Pass, Porsche x Star Wars, Mace Windu, Rey, Jar Jar Binks, Darth Jar Jar, Darth Vader AI Launch, Mandalorian Warrior (Customizable Mandalorian), LEGO Fortnite Brick Life Get Cookin' Update, Thunderbolts (Black Widow + Winter Soldier), Fortnite x 20th Century Animation Dads (Bob Belcher, Hank Hill, Cleveland Brown), Fall Guys x Guardians of the Galaxy (social copywriter), FG x The Muppets (social copywriter), FG Alien vs Predator (social copywriter), FG Disney Clothing Drop 1 (social copywriter), FG X Aladdin (social copywriter), FG x Disney Clothing Drop 2 (social copywriter), FG x Wreck it Ralph (social copywriter), FG x Disney Villains (social copywriter)

Epic Games

Social Media + Editorial Director

Epic Games

LinkedIn
2021-11 - 2024-7 · 2 yrs 9 mos

North Carolina, United States

Oversaw strategy and execution for multiple launches in support of the transformation of Fortnite into an Ecosystem including The Big Bang Event (feat. Eminem), Fortnite Battle Royale Chapter 5 Season 1, LEGO Fortnite, Rocket Racing, and Fortnite Festival. Expanded responsibilities to include oversight of social channel strategy and management for Fall Guys and Unreal Engine. Lead on social strategy for Unreal Editor for Fortnite release.

Epic Games

Social Media + Editorial Lead

Epic Games

LinkedIn
2018-7 - 2021-11 · 3 yrs 5 mos

North Carolina

Manage all social communication channels for Fortnite, Epic Games Store, Epic Games Publishing, and Battle Breakers with a combined social following of 69.2M. Responsibilities include managing social team across multiple products, managing brand tone and overall strategy across all social channels, campaign planning and execution, event coverage, etc. Accomplishments: - Built strategy for IG that grew our account from 1M followers to 22.3M in less than a year - Lead social strategy for Wreck-It Ralph 2, Avengers Endgame, John Wick 3, Stranger Things, Nike, Fortnite X Mayhem, Batman, Star Wars, Deadpool, Travis Scott's Astronomical, Aquaman, Nexus War (Marvel), Wolverine, Zero Point, Party Royale activation's, Rift Tour feat. Ariana Grande, Balenciaga, and Universal Pictures : Frankenstein and the Mummy. - Planned and executed the social strategy for Fortnite Block Party and Fortnite World Cup - Lead and executed social strategy for Twitter social black out for Fortnite Chapter 2 launch Oct 2019

Epic Games

Community Manager

Epic Games

LinkedIn
2018-3 - 2018-7 · 5 mos

North Carolina

Mana.Ink

Illustrator and Blogger

Mana.Ink

2010-1 - Present · 16 yrs 8 mos

Raleigh, North Carolina, United States

I create digital and traditional illustrations based on things I love; from all things Disney, to artists I admire, and fandoms I enjoy. I sometimes write my thoughts on my blog and create videos for my Instagram / YouTube.

Electronic Arts (EA)

Global Community Manager

Electronic Arts (EA)

LinkedIn
2015-5 - 2018-3 · 2 yrs 11 mos

Redwood Shores, CA

As Global Community Manager for The Sims, my responsibilities include: > Managing the community in the forums; engaging with users, building a communication flow with the studio and the community, and assisting in moderation. > Managing the SimGuru program > Managing Game Changer and Influencer Programs > Working as liaison between Studio, QA, Legal, and Marketing partners > Managing Influencer / Game Changer Events > Managing all brand social channels with an accumulated following of over 18MIL. > Managing all blog content including community spotlights and product campaigns. PC Titles Launched: The Sims 4 Perfect Patio Stuff, The Sims 4 Spa Day Game Pack, The Sims 4 Cool Kitchen Stuff. The Sims 4 Spooky Stuff, The Sims 4 Get Together Expansion Pack, The Sims 4 Movie Hangout Stuff, The Sims 4 Romantic Garden Stuff, The Sims 4 Dine Out Game Pack, The Sims 4 Kids Room Stuff, The Sims 4 Backyard Stuff, The Sims 4 City Living Expansion Pack, The Sims 4 Vintage Glamour Stuff, The Sims 4 Vampires Game Pack, The Sims 4 Bowling Night Stuff, The Sims 4 Parenthood Game Pack, The Sims 4 Toddlers Stuff, The Sims 4 Cats & Dogs Expansion Pack, The Sims 4 Laundry Day Stuff. The Sims 4 Jungle Adventure Game Pack Console Releases: The Sims 4, The Sims 4 City Living Expansion Pack, The Sims 4 Vampires Game Pack, The Sims 4 Vintage Glamour Stuff, The Sims 4 Perfect Patio Stuff, The Sims 4 Luxury Party Stuff, The Sims 4 Cool Kitchen Stuff, The Sims 4 Dine Out Game Pack The Sims 4 Romantic Garden Stuff Mobile Titles: Bejeweled Stars (August 2016), The Sims Mobile (Softlaunch - May 2017) Big Free Game Updates: Expanded Create a Sim (June 2016) and Toddlers (Jan 2017). Big Campaign Initiatives: Lead for the "Help Create a Stuff Pack" Initiative - to include the community in the creation of a pack while also providing more transparency in how game development works. (Pack released on 1.16 - The Sims 4 Laundry Day Stuff Pack)

SKULLY

Community Manager

SKULLY

2014-12 - 2015-5 · 6 mos

San Francisco Bay Area

- Plan out and execute holiday apparel package shipments to Indiegogo backers. ---This included determining how items would be folded and placed into the package to be presented to backers once the package was opened. ---Manually organizing CSV lists to print out shipping labels and work with facilities manager to handle transporting packages to post office. - Assist with Holiday Pre-order campaign (which brought in over $500,000 in revenue) ---Wrote copy for pre-order campaign video and social media posts. ---Assisted with copy for the newsletter. ---Created graphics for the store page, newsletter, and social media posts/pages. ---Created graphic for physical holiday card sent as a pre-order incentive. - Plan out and execute holiday pre-order dog tag shipments - Assist in planning Anniversary Party ---This included researching for an event system, creating graphics, writing copy, and organizing guest list. ---Coordinating with PR team for media list - Research and transfer to new customer service platform. ---In charge of finding the best customer service platform and handling all migration of data to the new platform. - Handle customer support tickets, forum and Facebook messages - Create graphics for any social media / pre-order campaign initiatives.

Wargaming

Community Coordinator

Wargaming

LinkedIn
2014-6 - 2014-12 · 7 mos

Emeryville, CA

- Liaison between Wargaming and Wiki Editors to ensure that information is up to date and the wiki is working properly. - Create Bi-weekly and weekly contests every month for the World of Tanks Xbox 360 and Blitz forum communities. - Take part in Twitch live streams for our various titles - Assist in moderating chat during live streams (regular and special events - Wrote, produced, and hosted a weekly live streaming segment called "War Academy" as a way to teach new players how to play our game.

ASTRO Gaming

Community Coordinator

ASTRO Gaming

2013-6 - 2014-6 · 1 yr 1 mo

san francisco, california

- Built the influencer partnership program (The Stream Team) which generated $30K+ in revenue in the first quarter of it’s inception - Produced and hosted live-stream content to promote new products, support charity initiatives, and interact with the community - Handled copywriting and calendar scheduling for all social promotion on the primary brand channels (ASTROGaming) and the retail store account (formerly ASTRORetail now TheCollective) - Primary liaison for non-esports related influencer inquiries - Managed fulfillment and shipping requests for giveaways and collaborations

violetminded Design

Virtual Assistant

violetminded Design

2011-11 - 2014-1 · 2 yrs 3 mos

As a virtual assistant it was my job to assist the owner and our clients on a variety of tasks including: - Maintaining clients wordpress websites, ensuring they were up to date with the latest security updates. - Updating all plugins across multiple Wordpress sites - Cleaning up HTML / CSS issues to ensure faster loading times and better user experience - Staying up to date on the latest plugins to provide better offerings / solutions to clients - Creating website assets including headers, about profiles, and any additional graphics as needed.

Ubisoft

Promotions Intern - Cadette

Ubisoft

LinkedIn
2010-8 - 2013-2 · 2 yrs 7 mos

- Attended several in-person events to assist in demoing the newest and upcoming titles launching under the Ubisoft umbrella, line management, and getting onsite pre-orders for products - Produced and hosted a weekly live stream featuring game play of different Ubisoft titles to encourage purchases of content - Created lower third graphics for all interns who were also hosting weekly streams to ensure branding was cohesive in every stream no matter the game played

Blockbuster

Customer Service Representative

Blockbuster

LinkedIn
2005-2 - 2012-3 · 7 yrs 2 mos

Niceville, Florida

Help customers with account issues, ensure that every customer leaves wanting to come back, staying up to date on the latest movie releases, and staying up to date on information about current and up coming video game releases. Provide professional, courteous customer service to customers while at the register and on the floor. Achieve sale goals for products, such as the Blockbuster Combo Pass, and ensuring that customer information is valid and up to date.

TheStartScreen.com

Founder/Editor In Chief

TheStartScreen.com

2008-12 - 2010-5 · 1 yr 6 mos

Website dedicated to everything dealing with video games and the geek culture. In charge of a team of over 20 different writers. Responsibilities included editing and posting articles, site maintenance, creating graphics for all posts, running all social network pages, speaking to PR for review copies and contests, and cross promoting with other sites.

Education

The University of Arizona Global Campus

The University of Arizona Global Campus

LinkedIn

Public Relations & Marketing

2010 - 2014 · 4 yrs

Mana Drake's Contact Information

Email

******@***.com

Phone

(**) *** ****

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