MALLORIE WILSON

Freelance consultant specializing in influencer marketing, creator management, campaign strategy, and experiential marketing, delivering high-impact campaigns and immersive experiences. - Executed 20+ influencer campaigns across beauty, CPG, lifestyle, and wellness verticals, managing a roster of 6–15 micro and macro creators (10K–1M followers), generating 500K–20M impressions per campaign at 1.7–4% average engagement rates. - Lead end-to-end influencer lifecycle with a focus on sourcing, outreach, contracting, creative brief development, campaign execution, and reporting while ensuring on-time, on-budget delivery across all programs. - Partner with brand and executive leadership to integrate creator strategies into broader business goals, enhancing visibility, engagement, and audience alignment. - Develop and implement strategic campaigns, providing guidance to creators and marketing teams on content strategy, storytelling, and platform specific audience growth. - Leverage analytics platforms including CreatorIQ, Sprout Social, and Later to optimize influencer campaigns, track KPIs, and deliver data driven performance reporting. - Execute brand activations aligned with product launches and cross brand collaborations, managing logistics from concept through post event reporting.

Taylorcutz LLC is a barbering company owned by an industry leading barber and content creator that is focused on barbering services, education, product, and content creation. - Grew brand revenue by $150K over 4 years by building and scaling a full creator partnership program including paid deals, brand ambassadorships, product collaborations, and licensing agreements. - Drove 27% audience growth for a high-profile barber content creator by developing and executing multi-channel partnership and content strategies that deepened fan engagement and expanded reach. - Lead events and pop-ups from concept through execution, delivering immersive brand experiences that drive measurable increases in engagement and client retention. - Monitor and optimize campaign performance and retention KPIs using analytics tools, leveraging insights to continuously refine strategy and improve outcomes. - Provide strategic guidance on talent development, content strategy, and campaign planning to ensure long-term creator performance and brand alignment. - Implemented 4 revenue-generating sales funnels that increased EBITDA by 40% between 2019–2020.

Providing fractional HR and Business services ranging from basic HR management needs to full departmental build outs from the ground up. - Led HR department buildouts for startups to mid-size businesses, customizing infrastructure including handbooks, job descriptions, and policy manuals to align with California labor laws, federal regulations, and organizational goals. - Served as primary HRBP for assigned business groups, providing proactive support across the full employee lifecycle including performance management, employee relations, corrective actions, terminations, and offboarding. - Conducted internal investigations, stay interviews, and exit interviews, translating findings into actionable retention strategies and HR policy improvements that reduced legal risk and improved organizational health. - Advised founders and executive leadership on organizational design, headcount planning, and change management during periods of rapid growth, transformation, and leadership transitions including downsizing and succession planning. - Ensured compliance with California and federal labor laws including wage & hour, CFRA, CPRA, FMLA, and ADA through regular compliance audits and policy updates. - Partnered with benefits brokers and payroll vendors to administer competitive compensation and benefits programs, leveraging HRIS platforms including BambooHR and ADP. - Championed DEI initiatives and internal mobility efforts, fostering cultures of belonging, engagement, and continuous development across client organizations.

The Golden State Company is an organization innovating at the intersection of media and marketing. They are an interconnected house of lifestyle brands and companies operating in the digital media, e-commerce and agency markets. (Promoted from HR Associate within 5 months) - Served as sole HR leader supporting 136 employees across 4 companies in CA, GA, TX, MN, and NY while providing full-cycle HRBP support including compensation, benefits, employee relations, performance management, recruiting, and training & development. - Reduced time-to-hire by 65% by redesigning the recruiting process, implementing a strategic ATS workflow using BambooHR, a curated outsourced recruiter network, and an employee referral bonus program that decreased candidate burnout and increased new hire retention. - Partnered with executive leadership to design and execute team building, talent calibration, and employee growth programs across all four companies. - Standardized HR processes and procedures across all 4 companies, creating consistency and scalability in people operations by utilizing BambooHR as an HRIS, automation, and strategic people placement. - Led ongoing performance management processes including feedback loops, development plans, and annual reviews to ensure alignment with company objectives and drive a culture of accountability. - Guided managers through complex employee lifecycle events including promotions, corrective actions, and terminations, ensuring consistency, compliance, and documentation best practices.

Bombshell Salon is one of Santa Monica’s leading salons focused on professionalism and education to elevate the beauty industry. It is home to a collective of dedicated, educated and talented stylists who value their craft and believe in being a part of a supportive team. - Built and implemented an organizational HR structure covering recruitment, employee training, performance management, and compliance for a high-volume beauty services environment. Led a team of 2. - Designed and executed a development and growth training program leveraging industry best practices to maximize retention and employee satisfaction. - Administered time-off, leave of absences, and timecard management for non-exempt employees in compliance with California wage & hour laws. - Conducted stay interviews and performance feedback sessions to proactively address retention risks and drive engagement.

Ranked in the top 10 engineering consulting firms in France, the Group provides services in industrial project management, supply chain (costs, quality, deadlines, performance), architecture and development of embedded digital systems and information system applications, big data and AI. It also deals with project optimization and organizational performance issues, as well as digital transformation challenges for leaders in industry and the service sector. - Provided hands on global HR build out and oversight across 3 locations in the US, Canada, and Mexico, leading a team of 4 and delivering full-cycle HR services aligned with business goals. - Served as trusted HR Director and confidential advisor to leaders and employees on employee relations matters, corrective action, leaves of absence, ADA, and terminations. - Interpreted and administered FMLA, ADA, and leave of absence requests including medical, personal, disability, and CFRA ensuring compliance and equitable application. - Led semi-annual and annual performance review processes and developed retention strategies that fostered a positive workplace culture and reduced turnover. - Managed full-cycle recruiting, applicant tracking, sourcing, evaluation, interview coordination, offer negotiations, and onboarding through ADP. - Administered benefits programs including employee education, needs assessment, claim processing, and staying current on benefits trends and regulatory changes through ADP.

Aflac is the largest provider of guaranteed-renewable insurance in the United States and the largest insurance company overall in Japan, when measured by individual insurance policies in force. Aflac is ranked 137th in the Fortune 500 list of largest United States corporations by revenue. - Managed HR and employee operations for 500+ employees across 2 regions and 14 districts, leading a team of 22 and ensuring seamless, compliant execution across all people functions. - Developed and implemented HR strategies, performance management processes, and learning & development plans aligned with organizational goals and company core values. - Researched, developed, and executed creative DEI strategies; fostered a culture of continuous learning, skill development, and inclusion. - Led recruiting, hiring, and onboarding across multiple districts; drafted and analyzed job descriptions consistent with FLSA requirements and internal quality standards.

Beauty Industry Management and Consulting was a consulting firm focused on providing HR and Business services to service providers that were opening their own salons and beauty focused companies. -Consulted with salon owners and beauty entrepreneurs to establish HR structures, policies, and procedures, enabling scalable business growth. -Advised on talent acquisition, onboarding, and performance management, improving team retention and operational efficiency. -Designed and implemented leadership coaching and employee development programs, strengthening management effectiveness and workplace culture. -Supported client events, pop-ups, and staff training initiatives, enhancing team engagement and customer experience. -Partnered with clients to align HR strategies and operational processes with business objectives, driving measurable revenue and growth outcomes. -Provided ongoing guidance on employee relations, compliance, and organizational best practices, ensuring sustainable and legally sound operations.