Malvika Gupta

Designing and building a women’s workwear brand from concept to execution, with a strong focus on modern tailoring, versatility, and thoughtful detailing for the contemporary professional woman. Key Responsibilities • Conceptualise seasonless and capsule-based workwear collections with an emphasis on longevity, versatility, and elevated everyday dressing. • Develop strong silhouette stories across blazers, trousers, dresses, and separates, ensuring mix-and-match functionality across the collection. • Define the brand’s design language—balancing structure, femininity, and comfort—while maintaining a cohesive visual identity. • Lead fabric selection and material development with attention to drape, durability, and wearability suited for long workdays. • Design prints, surface details, and subtle embellishments that enhance workwear without compromising professionalism. • Create and refine detailed tech packs, overseeing fit trials, pattern corrections, and sample iterations from first prototype to final production. • Work closely with manufacturers and vendors to ensure quality control, finish standards, and timely production execution. • Align design decisions with commercial goals, pricing strategy, and target customer needs. • Collaborate cross-functionally with merchandising, styling, and marketing teams to ensure smooth product storytelling and launch readiness. • Continuously research global workwear trends and evolving workplace dressing needs to keep collections relevant and future-forward.

Reclamation is a women’s workwear brand focused on conscious craftsmanship and sustainable design. I design and develop collections that blend structure, femininity, and functionality with eco-friendly materials and mindful production practices. Key Responsibilities: • Lead design development across silhouettes and prints — from trend research, mood boards, and concept ideation to final execution. •Translate global and local trend insights into wearable designs suited to the modern working woman. •Oversee fabric and trim sourcing, ensuring sustainable and ethically produced materials align with the brand’s values. •Create detailed tech packs and collaborate closely with vendors and manufacturers to guide sampling and production. •Experiment with unique print and embroidery techniques to add individuality to core workwear staples. •Balance creative direction and commercial viability to deliver cohesive and market-relevant collections. •Represent the brand at fabric trade shows and sourcing platforms to stay ahead of sustainable material innovations. Skills: Women’s Workwear Design · Sustainable Fashion · Fabric Sourcing · Trend Research · Adobe Illustrator · Procreate · Tech Pack Development · Product Sampling · Cross-Functional Collaboration

Design and Development: - Creating innovative designs that align with TUNAV's brand identity, focusing on sustainability and the fusion of cultures. - Developing and refining collections, from initial concept to final product, ensuring high-quality standards. Sourcing and Sampling: - Sourcing sustainable materials and work with suppliers to obtain the best quality yarns and fabrics. - Overseeing the sampling process, ensuring designs are accurately translated into samples. Pattern Making and Stitching: - Creating detailed patterns with team for designs, ensuring precision and consistency. - Supervising the stitching and production process to maintain quality control. Collaboration with Artisans: - Build and maintain strong relationships with Indian artisans and craft communities. - Facilitate collaborations to ensure authenticity and quality in product development. Product Development: - Oversee the design process, from concept to production, ensuring each piece reflects the brand's cultural roots while appealing to a modern audience.

Fabric research and development. Conducting market research to identify new trends, fabrics and techniques to seek design inspiration. Creating designs by bringing unique concepts to the table, keeping in mind the brand aesthetic and vision. Collaborating with designers, manufacturers, vendors, and clients to ensure that product specifications are viable. Taking the garments from concept to finished product. Over-looking all the process involved, working closely with the manufacturing team, providing solutions to any technical issues raised in garment construction. Analyzing designs and determining required resources and project deadlines. Visiting vendors for material buying. Shortlisting the best raw materials required to execute the design. Ensuring all the finished garments are high-quality and they match the brand's vision.

Exploring Indian Textiles & craftsmanship, working closely with the artisans, providing various inputs including design, quality control and raw materials. Designing collection for the latest season & trends. Developing natural hand woven & hand printed fabrics.

Street wear, movement wear, Brand management, social media, design team management, photoshoot & styling, Sustainable fabric development, designing sustainable active street wear, research and development, fabric research, textiles, surface design