Maria Luiza Alcântara

Responsible for training more than 1,700 RD Station partner agencies on marketing, management, business, sales, and RD Station Marketing and RD Station CRM products. Among my initiatives, I work monthly on the creation of a podcast about the entire Marketing universe and its aspects, I hold a biweekly webinar exclusively focused on the RD Station Marketing and RD Station CRM product to ensure that partners are the first to know about news and cases of use of the platforms. In addition, I am responsible for the training project of RD Station CRM as a whole, the implementation of the LMS (Learn Management System) and I participate in the creation and execution of all actions for the realization of the face-to-face event for partners. Regarding the business, we hold weekly meetings to discuss planning and improvements. I was also responsible for creating the playbooks for more than 4 initiatives carried out by me.

With a portfolio of more than 150 clients, I managed the entire Inbound Marketing strategy focusing on the use of RD Station Marketing so that clients could have real results with the platform. I carried out the strategic planning and follow-up following the Customer Journey, meetings according to the Journey (about one meeting per month), administration of all customer service solving doubts about the product and Inbound Marketing strategies and its aspects. I was also responsible for the strategy and execution of the expansion of the customer portfolio, being upgraded or upsell, weekly kanban meetings with the team, and monthly about closing and results for the month.

Responsible for creating processes and an important part of creating the Customer Success team. I created the Customer Success playbook to manage the team, projects, and deliveries. Weekly, I managed the strategies to be carried out for all customers, followed the Inbound Marketing Funnel through the RD Station Marketing and Google Analytics platforms to propose improvements, held monthly and quarterly meetings on the results obtained through Inbound Marketing and a monthly meeting on the quality of opportunities passed on to the customer. I was also responsible for the analysis and execution of Growth Marketing strategies, being head of the initiative.

Management of the entire Content and Digital Marketing strategy. Created blog posts daily considering SEO techniques, performed weekly monitoring analyses through Google Analytics to suggest improvements, worked with the entire dissemination strategy on all social networks of Seis Dorans daily, and performed real-time interaction with the public through publications of social networks.

Responsible for the sales and post-sales process of social exchange. Performed daily monitoring of the sales funnel making connections with sales opportunities, hiring process, daily updates on the Podio platform about the status of negotiations, and weekly meetings to discuss opportunities and improvements with the team.

IPAM - Marketing School for Business in Portugal