Malobi Banerjee

Building products to enable faster and more efficient review of ads on Meta platforms

- Designed and launched the Assured Buyback flow for mobile purchase. It provides the capability to offer a higher discount to the customer if they buy a phone and exchange it within a stipulated time on Flipkart by paying a certain amount. Works as a lock in program for mobile buyers on Flipkart. The buyback is sold as a digital product on Flipkart. -Solution and launch of deferred offers which provides the capability for Flipkart to provide a discount on the 2nd purchase of the user when the come to Flipkart. This offer helps increase customer retention as instead of instant discount we will give a discount on the next purchase made by the user on the platform. - Worked with the design team to define the experience of the deferred offer and the touchpoints where it would be shown. - Launched coupon flows to allow us to acquire new customers who are unidentified and are yet to come on Flipkart. Used in the horlicks campaign where 16% new customers were acquired with a 3% adoption rate of voucher codes.

-Launched the IMEI checker flow for exchange configuration, which made the buying experience using exchange more seamless by reducing number of inputs entered by the customer and reduce frauds. This resulted in an incremental annual savings of ~$8.89 mn - Launched the condition assessor flow in exchange offers which enabled customers to run diagnostics on their phone to get better rates. The first of its kind launch in the industry. With 110 bps incremental impact in exchange adoption -Launched the campaign manager: Automated the creation of flash sales, brought the entire flash sale to the product page. Automated the sending of notifications and made the entire flow seamless. - Launched the offer configuration console to enable business to create offers independently and reduce issues faced in offer configurations

- Owned the experimentation charter and conducted experiments to engage customers and increase repeats - Designed changes in the exchange offer to enable differential yields and improve liquidation rates. Increasing exchange adoption by 300 bps - Enabled and coordinated multiple sale events like Big App Shopping Days and Flipkart Home Shopping Days

Roles: • End to end execution of Diwali Sale and App Sale for the Household category • In charge of the deals of the day property- Planning inventory, ensure competitive pricing and overall growth from deals. • Handled merchandising for the category by planning the properties on the site which get high visits and high conversion. Launched the Home Décor, Home Store and Household landing pages • Improve NPS through control of SLA breaches, catalog changes, seller penalties

Activities: Member Media Committee

Project: Understanding shopper behaviour for a new category for Godrej No.1 and analyzing competition to form high ROI plans to drive trials and brand preference Responsibilities: • Conducted a landscape assessment by shadowing DSRs and market visits in Mumbai, Nasik and Delhi • Conducted in-depth consumer interviews in Mumbai, Nasik and Delhi to analyse the purchase behaviour of consumers •Mapped competitors, POP displays and prevailing market schemes for competition analysis and understanding Achievements: Project was among the top 12 selected to be shown to CEO, Sunil Kataria and EVP-HR, Rahul Gama