Mallory Shaneyfelt

I manage and coordinate the Trailblazers, Moultrie’s dedicated Beta Testing and Product Research community. I serve as the primary liaison between our most engaged customers and internal product teams; facilitating feedback initiatives, tracking deliverables, and making sure real-world insights shape the products we build. This role sharpens my focus on the customer, pushes me to think more deeply about communication across teams, and utilizes data to tell a story about how our product could develop.

As the Director of External Communications at STAIR of Birmingham, I lead our outreach efforts through social media management, coordinate media appearances and press coverage, handle graphic design, and craft impactful messages for the public. Additionally, I support team communication with potential volunteers and donors. My role helps shape our nonprofit's narrative and fosters community engagement on our mission to empower young readers.

I was an integral member of a small team for a local design and retail company in Birmingham, Alabama. My tasks ranged from in store management of daily retail tasks, scheduling and managing employees, fulfillment, retail and design consultation, social media marketing and management, and overall business strategy and implementation.

- Created a business plan for a men's and women's clothing and accessory store outlining our values and mission to promote local Birmingham brands and cultivate a community of growth. Renovated our current space and created a unique customer shopping experience. - Manage all facets of the business including finances, merchandise selection and purchase, store layout and display, and marketing - Integrate local brands by growing customer knowledge of the small maker initiative; promote their products via social media and online marketing, created a blog series to share processes. - Plan events and promotions including a center wide “Third Thursday” open house, makers markets with Ghost Train Brewery, seasonal promotional parties and launches. - Generate and curate both online retail and social media marketing content. Utilize reach, interaction, and impressions data via social media to promote and grow the business

- Organized events and educational mini seminars to increase customer knowledge and promote sales - Improved knowledge of the cosmetic and medical science behind skincare via seminars and on-the-job training. Able to assist patients to address skincare needs

- Anthropologie position progression: Visual Intern, Senior Sales Associate, Assistant Selling Manager, and Apparel Merchandiser - Free People: Assistant Visual Manager followed by Assistant Store Manager - Responsible for display execution and completion, merchandising and marketing advances based on sales tracking and consumer trends and behaviors, hiring and training employees, and team building