Mallesh Baskar M

Email Marketing:📧 • Manage the email marketing strategy for the company that includes planning, email creatives & content, audience segmentation, testing, deployment, delivery and reporting of metrics. • Analyze email campaign results including the audience, offers, creative, deliverability, open rates, click through rates and conversion. • Generate daily, weekly, monthly, and quarterly performance reports, including the ability to recognize and troubleshoot data anomalies. • Contribute to the email strategy and the hands on execution of campaigns while closely tracking and analyzing customer engagement activities. • Stay abreast of the latest email marketing best practices, strategies, industry standards and implement best practices to improvise campaign open rates. • Partnered with affiliate product groups to design and execute targeted email campaigns, generating on average 15 million emails per month. 📩 Developed, implemented, and coordinated original email marketing strategies in order to increase brand awareness and attract potential clients. Identified target audience, produced email lists, and created content for email marketing campaigns, ensuring the company's high standards were met. Email Marketing Skills:📩 💻 Strategic Thinking. Automating Lead Nurturing and Lifecycle Emails. List Management and Segmentation. Analytics and Testing. Email Design and Visuals. Email Protection and Authentication. Roles and Responsibilities:👨🏾‍💻 📩 The essence of email marketing is using e-mail as a tool for developing relationships with possible clients and customers. It's also used to promote services and products. Company updates, product information, sales and deals, and news are all a part of email marketing. Digital Marketing 🔁 Digital Marketing Specialist, is responsible for devising marketing campaigns to maintain a brand. ✔️ Marketing professionals perform market research, strategize with other marketing professionals, and create content for marketing campaigns to maximize their effectiveness.