Anupam Malhotra

𝗗𝗥𝗜𝗩𝗜𝗡𝗚 𝗜𝗡𝗡𝗢𝗩𝗔𝗧𝗜𝗢𝗡 𝗚𝗥𝗢𝗪𝗧𝗛 & 𝗘𝗙𝗙𝗜𝗖𝗜𝗘𝗡𝗖𝗬 𝗔𝗖𝗥𝗢𝗦𝗦 𝗣𝗥𝗢𝗗𝗨𝗖𝗧 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬, 𝗣𝗢𝗟𝗜𝗖𝗬, 𝗔𝗡𝗗 𝗣𝗔𝗥𝗧𝗡𝗘𝗥𝗦𝗛𝗜𝗣𝗦 Since completing my expatriate assignment in China, I have taken on strategic initiatives within the Volkswagen Group of America to strengthen Audi’s market readiness, customer experience, and operational efficiency. Highlights include: ▪️Leading cross-functional reviews of Audi’s first next-gen EV launch to align stakeholders, enhance dealer readiness, and elevate the customer journey. ▪️Identifying and engaging emerging AI solution providers to drive transformation in sales, marketing, and aftersales. ▪️Advancing policy initiatives in national infrastructure by positioning Connected Vehicle platforms for tolling and road usage modernization. ▪️Currently managing with AUDI AG a global program to improve customer experience and lower cost-to-serve through digital innovation, process efficiency, and product quality enhancements.

𝗔𝗖𝗖𝗘𝗟𝗘𝗥𝗔𝗧𝗜𝗡𝗚 𝗗𝗜𝗚𝗜𝗧𝗔𝗟𝗜𝗭𝗔𝗧𝗜𝗢𝗡 & 𝗨𝗡𝗟𝗢𝗖𝗞𝗜𝗡𝗚 𝗡𝗘𝗪 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦 𝗙𝗢𝗥 𝗔𝗨𝗗𝗜 𝗜𝗡 𝗖𝗛𝗜𝗡𝗔 In 2023, I took on the challenge of leading Future Business Development at FAW-Audi Sales Company reporting directly to the company President, shaping the newly formed User Operations Center to drive digital transformation, connected services, and future mobility solutions. With China's auto market shifting rapidly towards high-tech, EV-driven competition, our mission was clear: make Audi a leader in digitalization while unlocking new revenue streams. 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗖𝗵𝗮𝗻𝗴𝗲 & 𝗢𝘃𝗲𝗿𝗰𝗼𝗺𝗶𝗻𝗴 𝗕𝗮𝗿𝗿𝗶𝗲𝗿𝘀 ▪️Built trust and transparency across HQ & Joint Ventures, reshaping digital strategy ▪️Created a roadmap to enhance brand perception in digital & future mobility ▪️Developed and launched a strategy to unlock value in After Sales connected carpark ▪️Reduced customer and dealer complaints and improved app ratings 50% ▪️Accelerated the launch of popular content streaming apps in Audi’s in-car store ▪️Negotiated terms for a Digital & IT partnership for sales of next gen Audi EV models 𝗜𝗺𝗽𝗮𝗰𝘁 & 𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻   • Led execution of China business reviews with AUDI AG Board leadership   • Secured agreement on long-term connectivity & data monetization strategy   • Won China’s “DingGe Award” for Digitalization Excellence on behalf of the company China’s automotive landscape is fiercely competitive, but with the right strategy, agility, and innovation, we positioned Audi to thrive in the digital era. Proud of what my team and I accomplished in such a short timeframe! ___ Prior role: Vice President, User Operations Center (2023)

𝗗𝗥𝗜𝗩𝗜𝗡𝗚 𝗔𝗨𝗗𝗜'𝗦 𝗗𝗜𝗚𝗜𝗧𝗔𝗟 & 𝗖𝗢𝗡𝗡𝗘𝗖𝗧𝗘𝗗 𝗙𝗨𝗧𝗨𝗥𝗘 𝗜𝗡 𝗡𝗢𝗥𝗧𝗛 𝗔𝗠𝗘𝗥𝗜𝗖𝗔 As Sr. Director, Connected Services at Audi of America reporting to the SVP Product Management, I had the privilege of leading two transformative programs that redefined Audi’s digital business and connected vehicle strategy in North America. 1️⃣ 𝗦𝗵𝗮𝗽𝗶𝗻𝗴 𝗔𝘂𝗱𝗶’𝘀 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 & 𝗗𝗮𝘁𝗮 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 With the Chinese market slowdown, growth had to accelerate in North America—beyond traditional automotive sales. My team built a 2030 roadmap identifying $1B+ in future profit potential through Connected Services, in-vehicle tech, and data monetization. To get there, we: ▪️Stabilized digital platforms, improving dealer & customer satisfaction ▪️Drove a 65% increase in service activations via transparency, training & incentives ▪️Redesigned digital offerings to stay competitive & customer-focused ▪️Proposed an evolved org structure to drive digital product growth 2️⃣ 𝗥𝗲𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝘁𝗵𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗩𝗮𝗹𝘂𝗲 𝗼𝗳 𝗩𝟮𝗫 𝗳𝗼𝗿 𝗥𝗼𝗮𝗱 𝗦𝗮𝗳𝗲𝘁𝘆 With the FCC threatening to reallocate spectrum, the industry was stuck in debate—while real-world safety solutions were stalled. I championed a strategic pivot from vehicle-to-vehicle safety to protecting vulnerable road users (VRUs) like cyclists, school children & first responders. We: ▪️Led industry-first deployments proving life-saving V2X alerts in real-world scenarios ▪️Secured Audi’s voice in U.S. policy discussions, influencing federal & state stakeholders ▪️Helped drive FCC’s 2023 decision designating C-V2X as the U.S. standard 𝗥𝗲𝘀𝘂𝗹𝘁: A future-ready digital business model now in execution & Audi positioned as a leader in connected vehicle services. Proud to have driven this transformation at the intersection of technology, business, and social impact.

𝗘𝗠𝗕𝗥𝗔𝗖𝗜𝗡𝗚 𝗗𝗜𝗚𝗜𝗧𝗔𝗟 𝗧𝗥𝗔𝗡𝗦𝗙𝗢𝗥𝗠𝗔𝗧𝗜𝗢𝗡 & 𝗙𝗨𝗧𝗨𝗥𝗘-𝗣𝗥𝗢𝗢𝗙𝗜𝗡𝗚 𝗔𝗨𝗗𝗜'𝗦 𝗖𝗢𝗡𝗡𝗘𝗖𝗧𝗘𝗗 𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦 As Director of Connected Vehicles & Data at Audi of America reporting to the VP & Chief Digital Officer, I led the team through a digital transformation that enhanced the customer experience, introduced new revenue streams, and ensured seamless connectivity in an evolving tech landscape. 1️⃣ 𝗦𝗵𝗮𝗽𝗶𝗻𝗴 𝗔𝘂𝗱𝗶 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝗚𝗲𝗻 𝟯 Transitioned Audi from a hardware-centric approach to a data-driven, customer-first digital ecosystem. Key milestones included: ▪️One-click registration—simplified Audi connect enrollment ▪️X-time integration—service reminders with scheduling capabilities ▪️myAudi App & myAudi Marketplace—unifying digital services & e-commerce ▪️EV Charging & Toll Solutions—enhancing convenience for Audi owners ▪️Function on Demand—unlocking in-car features on demand ▪️New Mobility Services—exploring vehicle data-driven innovations 2️⃣ 𝗠𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝘁𝗵𝗲 𝟯𝗚 𝗦𝘂𝗻𝘀𝗲𝘁 | 𝗠𝗼𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗔𝘂𝗱𝗶 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 With the 3G network shutdown looming, I led a cross-functional effort to prevent service disruptions for thousands of Audi owners. Instead of costly in-vehicle retrofits, we launched 𝑀𝑜𝑡𝑖𝑜𝑛 𝑓𝑜𝑟 𝐴𝑢𝑑𝑖 𝑐𝑜𝑛𝑛𝑒𝑐𝑡 — an industry-first program that maintained connectivity while introducing new digital features. 𝗜𝗺𝗽𝗮𝗰𝘁: These efforts solidified Audi’s position as a leader in connected services, ensuring that innovation, convenience, and customer satisfaction remained at the forefront of our strategy.

𝗕𝗨𝗜𝗟𝗗𝗜𝗡𝗚 𝗔 𝗣𝗥𝗢𝗙𝗜𝗧𝗔𝗕𝗟𝗘 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗣𝗧𝗜𝗢𝗡 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦 | 𝗔𝘂𝗱𝗶 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝗚𝗲𝗻 𝟮 Audi connect launched in 2011, redefining in-car connectivity with real-time data, advanced navigation, and intelligent voice recognition. While it boosted sales, long-term success required operational excellence, customer support, and sustainable subscriber growth. As General Manager, Connected Vehicle, reporting to the VP of Product Management, I led the transformation of Audi’s connected services into a profitable, scalable subscription business by: ▪️𝘚𝘵𝘳𝘦𝘯𝘨𝘵𝘩𝘦𝘯𝘪𝘯𝘨 𝘖𝘱𝘦𝘳𝘢𝘵𝘪𝘰𝘯𝘴 & 𝘊𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘚𝘶𝘱𝘱𝘰𝘳𝘵 – Established financial reconciliation, business reporting, and a dedicated customer service team. ▪️𝘔𝘢𝘯𝘢𝘨𝘪𝘯𝘨 𝘚𝘦𝘳𝘷𝘪𝘤𝘦 𝘗𝘰𝘳𝘵𝘧𝘰𝘭𝘪𝘰𝘴 – Introduced new services like real-time parking, Traffic Light Information (the first V2X service), and a global eSIM activation framework. ▪️𝘋𝘦𝘷𝘦𝘭𝘰𝘱𝘪𝘯𝘨 𝘛𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 𝘙𝘰𝘢𝘥𝘮𝘢𝘱𝘴 – Led infotainment roadmaps, collaborating with global teams and partners. Collaborated with technical development teams to adapt technology to U.S. consumer preferences (3D sound, Digital systems, V2X features, etc.). ▪️𝘖𝘱𝘵𝘪𝘮𝘪𝘻𝘪𝘯𝘨 𝘵𝘩𝘦 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘔𝘰𝘥𝘦𝘭 – Transitioned to a direct-to-customer model, aligned services with trim levels, and integrated connected services into a formal P&L. 𝗥𝗲𝘀𝘂𝗹𝘁: - 2014: 𝘈𝘶𝘥𝘪 𝘤𝘰𝘯𝘯𝘦𝘤𝘵 𝘎𝘦𝘯 1.5 launched the first-ever 4G/LTE-based connected services. - 2016: 𝘈𝘶𝘥𝘪 𝘤𝘰𝘯𝘯𝘦𝘤𝘵 𝘎𝘦𝘯 2 introduced the industry’s most comprehensive service portfolio, driving engagement and long-term sustainability. ___ 𝗣𝗿𝗶𝗼𝗿 𝗿𝗼𝗹𝗲𝘀: • Senior Manager, Connected Vehicles (2013-2014) • Product Planning Manager, Connected Services (2011-2012)

𝗣𝗜𝗢𝗡𝗘𝗘𝗥𝗜𝗡𝗚 𝗕𝗥𝗢𝗔𝗗𝗕𝗔𝗡𝗗 𝗖𝗢𝗡𝗡𝗘𝗖𝗧𝗜𝗩𝗜𝗧𝗬 𝗜𝗡 𝗔𝗨𝗧𝗢𝗠𝗢𝗧𝗜𝗩𝗘 | 𝗔𝘂𝗱𝗶 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝗟𝗮𝘂𝗻𝗰𝗵 As Senior Strategist, Connected Services reporting to the Director Strategy for Audi, I led the U.S. go-to-market strategy and launch of Audi connect, the industry’s first in-vehicle broadband service. This game-changing platform integrated Google Earth navigation, real-time services, and Wi-Fi hotspot functionality, transforming the connected car experience. Faced with a European-centric tech stack and no viable U.S. customer model, I architected and negotiated a go-to-market solution with T-Mobile—eliminating SIM card friction, launching a customer-friendly trial program, and establishing a new subscription-based revenue stream. 𝗞𝗲𝘆 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀: ▪️Built the business model and pricing strategy behind Audi connect. ▪️Designed end-to-end customer and dealer journeys. ▪️Negotiated a strategic wireless carrier partnership, including revenue sharing. ▪️Launched the Audi connect brand, now used globally. 𝗥𝗲𝘀𝘂𝗹𝘁: Launched in 2011 on the Audi A7, Audi connect elevated brand perception and helped boost U.S. vehicle sales—earning recognition as a major leap forward in automotive technology.

Managed the global expansion of OnStar’s services, supporting the establishment of operations in China and overseeing quality assurance for location-based services in North America. Directed operational excellence initiatives, elevating quality standards and ensuring consistent service delivery and reliability. 𝗞𝗲𝘆 𝗜𝗺𝗽𝗮𝗰𝘁: Facilitated OnStar’s growth into new international markets, enhancing brand recognition and expanding customer base.

Led the global expansion strategy for OnStar, focusing on the launch of telematics services in China and Mexico and serving as business liaison for local operations in South America.

Led the planning of emerging telematics solutions, contributing to GM’s connected vehicle and future mobility roadmap.

Managed global auto-tech alliance programs, delivering telematics and multimedia vehicle interface specifications, helping establish GM’s connected vehicle and infotainment strategy. ___ Prior role: • eVehicle Program Manager @ eGM (Sep-Dec 2000)

Body system engineering and launch; solution engineering for perennial failure modes via robust methods to improve vehicle design reliability. ___ Prior roles: • Senior Reliability Engineer (1996-1998) • Reliability Engineer (1994-1996)

Reliability methods research to advance U.S. Army procurement practices from statistical to deterministic and institutionalization of findings in dual-use standards (SAE, IEEE).