malene schultzer

Worked as onsite project coordinator, managing the international press conference and release of the floating student houses by Urban Rigger.

As Associate Project Manager at CreAction I was engaged in the planning, setup and management of a three day international distributor event hosted at different locations in Copenhagen. Throughout this project hirering, I was in charge of the event program, procurement and negotiations, contact with venues and business partners. Moreover, I was in charge of managing freelancers and on-site activities throughout the execution of the event.

* Working as freelance Management Consultant. * Created an implementation guide for an Identity Access Management software, in order to develop external partner skills within the implementation phase * Execution of communication and presentation workshops

Consumer Neuroscience - exploring the mind of the consumer.

As University Relations Ambassador at IBM, my job was to facilitate and maintain the relationship between Copenhagen Business School and IBM. Through strategic collaborations I aimed to increase knowledge sharing and improve the connection between business and academia. During my time at IBM I have worked with professors and IBM'ers from all levels of the corporation, which has challenged me to personalize and differentiate my approaches. Further, I changed IBM’s strategic approach to the University by focusing on fewer but more relevant faculties with targeted lectures and events thus increasing our total reach of students by 25% per semester. By moving offline-marketing initiatives to digital platforms and social media I increased end-user engagement and brand awareness to maximizing our reach to as many people as possible.

* Project Coordinator: * Coordination of entourage and H.H. Dalai Lama's schedule, bookings and security issues. * Point of contact for all VIP guests - press, politicians, speakers etc. * Social Media Coordinator: * Helping the 7 organizations behind the invitation to H.H. Dalai Lamas visit to Copenhagen, getting posts written and published as well as answering questions on Facebook. We managed to attract 4000+ followers in only four month, a 53% increase from previous events. * https://www.facebook.com/DALAILAMACPH15

* As the Danish intern I had the responsibility of communicating with Danish partners. Main responsibilities: * Communicating and coordinating with Danish partners * Planning and execution of on-site activities * Newsletters, reports and research * Collecting data for social marketing, events etc. * Website development * Budgeting

At the travel agency Adventure Heart, I was in charge of data collection as well as engaged in the strategic development of the company's brand through social media. Further, I planned the company's involvement at both Distortion (Danish street festival) and Roskilde Festival 2012 in order to increase brand awareness. The initiatives resulted in an increase in Facebook awareness by approximately 1,200 “likes” within a couple of days. Furthermore, I assisted at fairs all over Denmark as well as engaged in direct sales by phone in order to improve customer relations.

Neuroeconomics (7,5 ECTS) Neuromarketing: Pleasures and Decisions of Consumers' Brains (7,5 ECTS) Emotion, Reason and Consumer Choice (7,5 ECTS)

Neoclassical Consumption Theory and Economic Psychology (7,5 ECTS) Methods I: Descriptive Methods for Service Management (7,5 ECTS) Service Economics (7,5 ECTS) Managerial Economics I (7,5 ECTS) Managerial Economics II (7,5 ECTS) Financial Accounting (7,5 ECTS) Methods II: Foundations and Qualitative Methods (7,5 ECTS) Service Marketing (7,5 ECTS) Methods III: Statistics and Quantitative Methods (7,5 ECTS) Organizational Behavior (7,5 ECTS) Macroeconomics (7,5 ECTS) Business and Society(7,5 ECTS) Management Control Systems (7,5 ECTS) Management of Creative Processes (7,5 ECTS) Strategic Management in a Service Perspective (7,5 ECTS) Advanced Service Economics (7,5 ECTS) Cultural Economics and Politics (7,5 ECTS) Innovation Management (7,5 ECTS) Event and Festival Management (7,5 ECTS) Logistics and Transportation (7,5 ECTS) Advanced Service Marketing (7,5 ECTS) Tourism and Hospitality (7,5 ECTS) Bachelor Project (15 ECTS)

Corporate Branding and Communities (7,5 ECTS) Marketing, Creativity and Innovation (15 ECTS) Marketing Research in the Innovation Process (7,5 ECTS) Mobile reputations: Corporate communication and reputation management in the sharing and collaborative consumption era (7,5 ECTS) Consumers Experiences and Design (7,5 ECTS) Strategic Leadership and Brand Management (15 ECTS) Managing Knowledge, Projects, and Teams (7,5 ECTS) Master Thesis - Increasing consumer engagement through measurements of emotions generated when exposed to online communication content (30ECTS)