Malcolm K. Watson

Account Executive

About

My name is Malcolm Watson, and I bring 21+ years of experience as a K–12 educator and school administrator, including serving as an Assistant Principal over Technology where I led schoolwide EdTech adoption, educator enablement, and cross-departmental training initiatives. I’ve successfully partnered with district leaders to evaluate, implement, and scale tools like SmartPass, Branching Minds, and NWEA MAP—driving 100% educator adoption within 90 days and increasing platform usage by over 50% through targeted coaching and strategic rollout plans. In addition to my instructional leadership, I have a strong foundation in sales—consistently exceeding monthly sales targets, closing over 70 new client accounts monthly, and ranking among the top 20 regional performers. I'm now blending my deep understanding of school systems with my proven sales experience to bring impactful EdTech solutions to districts. My passion lies in helping school leaders solve real challenges through the right tools, training, and long-term partnerships that drive educator success and retention.

Country

United States

City

Lewisville

Industry

Higher Education

Skill

Customer Retention, Technology Implementation, MTSS Specialist, Customer Service, Technology Sales, Operations Management, Analytical Skills, Sales, Account Management, Client Services, Customer Sucess, Sales Management, Customer Relationship Management (CRM), Skilled Multi-tasker, Organization Skills, Data Management, Strategic Planning, Presentation Skills, Client Presentation, Sales Presentations

Experience

Account Executive

Faded Experience LLC

2022-1 - Present · 4 yrs 9 mos

Lewisville, Texas, United States

-Generated over 150 qualified leads through targeted social media campaigns and outbound messaging, driving consistent monthly client bookings and showcasing expertise in top-of-funnel pipeline building. -Spearheaded all sales operations for a mobile barbershop brand, owning the full sales cycle from prospecting to closing, resulting in a 65% increase in customer acquisition over 12 months. -Tracked client engagement and usage trends via the Barber Find App, proactively identifying drop-off points and re-engaging inactive users to maintain a 90% rebooking rate among top-tier clients. -Built and maintained strong relationships with a diverse portfolio of clients, managing 70+ active users monthly and consistently exceeding sales targets through responsive communication and tailored service offerings. -Led quarterly marketing campaigns and upsell initiatives that increased average booking value by 20%, demonstrating ability to drive revenue through strategic account growth.

Assistant Principal High School

Carrollton-Farmers Branch ISD

2019-6 - Present · 7 yrs 4 mos

Dallas, Texas, United States

K - 12 Instructor

Carrollton-Farmers Branch ISD

2004-7 - 2019-7 · 15 yrs 1 mo

Texas, United States

K-12 Educational Sales Consultant | K - 12 Administrator of Technology

Self Employed

2019-7 - Present · 7 yrs 3 mos

United States

Partnered with principals and assistant superintendents to evaluate platform impact and recommend adoption strategies, contributing to a 25% increase in tool expansion across feeder campuses over one academic year. Serves as the go-to liaison between EdTech Vendors (Customer Success Managers/Account Executives) and educators during software updates and onboarding, effectively reducing implementation friction and securing 100% tool adoption within designated instructional departments. Built and implemented a campus-wide EdTech initiative rollout plan, proactively addressing common barriers such as device access, account setup, and new teacher onboarding, achieving a 90%+ campus compliance rate with district technology benchmarks within the first semester. Championed the successful implementation of SmartPass, leading to 100% educator adoption within 3 months by delivering targeted training, resolving initial objections, and partnering with administrators to align the rollout with school-wide operational goals. Spearheaded the NWEA MAP technology platform rollout as campus coordinator by facilitating hands-on PD sessions for 60+ educators, increasing usage of assessment data in planning meetings by 75% and building administrator confidence in teacher-led data cycles.