Mohammed Albeesh

Responsible for managing and designing the various advertising activities in the company. The function includes, identifying the right target audience, developing creative concepts, identifying the appropriate ad format, media buying, and Ad production. • Aramco’s Founding Day 2023 campaign. • Led Aramco's National day 23 campaign. • Led Aramco’s F1 Jeddah campaign. • Developed Aramco’s global media strategy. • Led several Aramco’s internal campaigns. • Leading Aramco’s digital marketing strategy. • Leading all Aramco in-kingdom media plans and strategies. • Leading"Powered by How" brand global campaign.

Responsible for developing corporate-driven marketing strategies and plans to build awareness, promote Saudi Aramco’s brand and its various activities, and elevate the brand positioning (locally and internationally). Marketing Strategy performs as one of the main conveyors of the company's messaging to its key stakeholders. • Leading IPTC 2022 Marketing strategy and campaign. • Leading IKTVA 2022 Marketing strategy and campaign. • Led Saudi Aramco’s national day campaign 2021 internally and externally. • Led Saudi Aramco’s national day campaign 2020 internally and externally (Award winning Campaign). • Leading the process of hiring a strategic media buying agency for Saudi Aramco and Ithra. • Leading all In-kingdom media planning and placement. • Worked on the campaign launch for AlTammayuz Financial Academy. • Working on several global campaigns that are launching in more than 12 countries around the world. • Leading the branding of several confidential Saudi Aramco future projects. • Worked with Ajyal on marketing solutions and strategy. • Created new internal processes and procedures for campaign planning and launching. • Was part of Wa’ed Marketing committee in the evaluation and selection of a creative and media agency.

Appointed by Aramco to lead the transformation of the club’s brand and marketing communication and identifying the right team structure. The function includes: ● Developing a new brand strategy and a rebrand to reposition the club in the market. ● Developing a social media strategy, guidelines, playbook, and a structure. ● Developing a sponsorship strategy.

• Launched a lead generation PF campaign resulted in achieving 166% of the target. • Led the internal branding of GIB new headquarters and the innovation center. • Worked with KFUPM on co-branding the Business School Innovation Lab. • Launched MTD digital campaign resulted in achieving 120% of the target. • Led meem’s marketing committee in Aramco’s IPO campaign.

• Revamped meem’s social media strategy, resulting in an overall follower increase of 90% within one year. • Led and managed the launch of meem in Bahrain. • Launched a brand awareness campaign in Bahrain, resulting in a 45% increase in awareness within two months. • Launched the largest meem marketing campaign thus far, with the following results:  Personal finance portfolio grew by over 5000% compared to the previous year.  Credit card portfolio grew by over 200%. • Launched a campaign to promote the Kingdom’s milestone of women driving, with the following results:  Reached more than six million views on YouTube and Twitter within one month.  Achieved an 8% increase in awareness within one month.  Nominated for Best Corporate Social Responsibility Video in 2018; to be presented in Dubai Lynx 2019 for Best Video Advertisements. • Launched a campaign in Saudi Arabia and Bahrain to promote the multi-currencies card, with the following results:  Doubled average of accounts opened per day.  Nominated for the Most Creative Campaigns category at PM Awards. • Managed several meem events and sponsorships. • Led meem’s internal office branding in Saudi Arabia and Bahrain. • Managed all retail media outlets and customer experience in meem branches.

• Developed and monitored marketing campaigns to launch meem as the first digital bank in Saudi Arabia. • Mentored and coached new GYPDP participants. • Planned and executed meem’s public launch event in Saudi Arabia. • Analyzed and monitored competitors’ activities for effective benchmarking. • Branded and positioned meem in the market. • Led the evaluation and selection of marketing agencies. • Worked on launching two new products:  Credit Card  Personal Loan • Planned marketing promotional events and evaluated their success. • Developed social media content, policies and procedures. • Handled all SMS and e-mail marketing. • Executed offline sales and promotional activities. • Built videos to engage in-store customers, thus enhancing the customer experience. • Added new unique features to the meem application, thus enhancing the customer experience.

A focus on Entrepreneurship and a minor in Economics