Matthew Malanga

Scale-Up: Tech-focused PS firm shifts market leadership to Data & AI.

Scale-Up: SaaS moves from Publishing to Broadcasting market. Exit: Merger with Connatix in 2024. Rebuilt the marketing function from the ground up, designing and executing growth-stage marketing strategies aligned with business objectives. Established high-performing demand generation, ABM, and product marketing teams, leading GTM strategy and launches into new markets with solution-focused positioning and category creation. Led teams that accelerated pipeline 130%+ YoY, contributing to 60% of new business revenue, while reducing marketing costs 30% through MarTech optimization, scaling SDR and content teams, and driving cross-functional alignment across Sales, Product, and Executive leadership.

Scale-Up: SaaS changes market position from PS and SaaS to SaaS only. Exit: Acquisition by Optimizely in 2021. Played a key role in driving brand awareness, customer acquisition, and double-digit revenue growth through growth-stage marketing strategies, market research, and cross-functional collaboration. Accelerated revenue via a product-led inbound growth engine and established scalable demand generation processes. Remained briefly post-acquisition with Optimizely to support integration. Guided marketing and SDR teams to generate 90% of new business revenue, driving consistent double-digit YoY growth. Led the rebranding from NewsCred to Welcome Software, achieving Gartner category leadership for four consecutive years. Scaled marketing and BDR teams internationally, including building operations in Bangladesh, and accelerated revenue through a product-led inbound growth engine.

Scale-Up: SaaS review platform seeking exponential growth and lower CAC. Exit: Eventual IPO in 2021. Led a global marketing team of 35 and developed multi-channel strategies to drive growth, rebranding, and operational efficiency for a pre-IPO SaaS company. Played a pivotal role in scaling the marketing function to support double-digit YoY growth that enable the company’s eventual IPO. Transformed the product-led growth and inbound lead generation engine, increasing request volume 12x and driving sustained double-digit revenue growth. Automated key SDR functions through marketing automation, streamlining operations and significantly reducing overhead costs, while scaling global marketing operations across multiple channels.

Scale-Up: Tech-driven lending platform launces new asset class. Exit: Acquisition by Finance of America in 2017. Played a key leadership role at a growth-stage fintech company that created a new asset class by completing the first single-family rental securitization of $230M. Drove marketing strategy, GTM execution, and PR initiatives, earning coverage in The New York Times, Bloomberg Business, and The Wall Street Journal, and launching the industry’s most popular website. Managed a marketing and inside sales team of 40+, facilitating over $1B in real estate loan volume in 12 months. Built a marketing team of 12 to execute a multimillion-dollar acquisition strategy, integrated marketing plan, and demand generation engine - driving 50% of the company’s revenue.

Internal Scale-Up: Enterprise software leader navigates a rapidly changing market where branding and demand gen is the central shift in marketing. Championed marketing innovation at a large enterprise software company, spearheading the development of a modern, digital-first demand generation engine. Played a pivotal role in rebranding BMC, leading the team that deployed the new brand across all web properties. Managed and mentored a global marketing team of nearly 40, spanning marketing operations, web services, and campaign management. Led initiatives that generated ~15,000 MQLs annually across North America, Europe, and Asia, influencing 90% of new business pipeline (units). Streamlined operations and reduced overhead by 40%+ by relocating technical and creative functions to India, enabling scalable, cost-efficient global marketing operations.