Maksym Turyanskyy

Leading product development for a B2B travel tech platform enabling distribution of 100k+ in-destination services via API integrations for airlines, OTAs, and travel platforms. Scope & Ownership: - Define and execute product roadmap aligned with revenue growth and partner needs - Own backlog prioritization based on business value, customer insights, and technical feasibility - Lead cross-functional team (5 direct, 2 indirect) across engineering and supply - Act as key interface between C-level stakeholders, clients, and development teams Key Initiatives & Impact: - Infrastructure optimization: Reduced AWS costs on ~ 48%, improving scalability and cost efficiency - Distribution API (core product): Led product definition and delivery of API enabling B2B partners (airlines, OTAs, travel platforms) to integrate and distribute 100k+ services; onboarded 5 active partners - AI-driven automation: Introduced AI-powered workflows for content and translations, reducing manual effort by ~60% and improving operational efficiency - Security & reliability: Led implementation of AWS WAF, VPN, and secret management practices, strengthening platform security and reducing fraudulent traffic - Agent Portal & In-Trip solution: Defined and delivered MVP enabling partners to book and activate in-destination services for their customers Product Approach: - Lead product lifecycle from discovery through delivery using Agile/Scrum - Work closely with clients and stakeholders to validate problems and prioritize solutions - Translate business requirements into clear product specifications in collaboration with engineering Tools & Tech: AWS, APIs, Trello, Google Cloud, Agile/Scrum

Led development of an AI-powered B2B2C engagement platform designed to drive in-destination revenue through real-time, personalized traveler interactions. Scope & Ownership: - Owned product lifecycle from concept to market-ready solution (0 → 1) - Defined product requirements, roadmap, and feature prioritization with CEO and CTO - Led cross-functional team (4–5 people) across engineering, data, and integrations - Coordinated stakeholders across partners, vendors, and clients Product & Key Initiatives: - MVP delivery (9 months): Delivered end-to-end platform including backend systems, CMS, and communication engine - Multi-channel engagement: Enabled WhatsApp and SMS-based traveler communication via Twilio - Inventory & integrations: Led integration of providers (Viator, Musement, TheFork) to establish scalable service inventory - AI & data workflows: Introduced data categorization and personalization processes using AWS (incl. SageMaker) - Client-facing platform: Defined and delivered CMS enabling partners to manage traveler data and trigger automated campaigns Impact: - Onboarded clients including eSky, FlightHub, JustFly, Planetto, and hotel partners - Enabled real-time upselling of in-destination services through automated engagement flows - Established scalable foundation for further product growth Product Approach: - Translated business vision into structured product and technical roadmap - Balanced speed of delivery with long-term scalability and integration capabilities - Collaborated closely with engineering on architecture and execution Tools & Tech: AWS, Google Cloud, Twilio, APIs, Agile/Scrum

Led product and platform initiatives for a global B2B digital travel content distribution platform, focusing on scalability, integrations, and automation. Scope & Ownership: - Established and led a cross-functional tech team (4 members: developers, QA, DevOps) - Owned product backlog, delivery processes, and project execution - Acted as key interface between stakeholders, engineering, and business teams - Managed project scope, timelines, and execution of technical roadmap Key Initiatives & Impact: - Team setup & scaling: Drove recruitment and onboarding of full tech team within ~5 months, enabling transition to structured product delivery - Platform modernization: Led platform refactoring and system improvements, increasing stability and scalability - API integration (Viator): Led delivery of affiliate integration, enabling additional revenue streams - Automation (translations): Introduced machine translation workflows, significantly reducing manual effort and operational costs - Product enhancements Product Approach: - Introduced Agile/Scrum processes to improve delivery structure and team efficiency - Facilitated sprint planning, demos, and stakeholder workshops - Aligned product initiatives with business goals through close collaboration with stakeholders and clients

Coordinated digital marketing initiatives and campaign execution for a global B2B digital travel content platform. Key Responsibilities: - Managed end-to-end execution of digital campaigns across multiple channels - Coordinated with content, design, and sales teams to deliver marketing assets - Oversaw social media and content planning calendars - Tracked campaign performance and optimized based on analytics Impact: - Improved campaign performance and efficiency through data-driven optimization - Supported lead generation and brand visibility across international markets - Built multi channel digital destination marketing campaigns Tools: Google Analytics, GTM, Facebook Business Manager

Executed performance-driven digital marketing campaigns focused on lead generation across local and international markets. Key Responsibilities: - Managed and optimized paid social campaigns (Facebook, Instagram, VK) - Conducted audience targeting and segmentation using specialized tools - Monitored campaign performance and adjusted strategies based on data insights - Collaborated with team members to improve campaign efficiency and results Analytics & Tools: Google Analytics, Facebook Ads Manager, targeting tools (Hiconversion, Socfishing, TargetHunter)