Maksim Moskalev, EMBA

Leading strategic development and innovation initiatives for one of the major Russian power and electrical infrastructure companies. Responsible for corporate strategy, new business development, innovation portfolio, and growth initiatives across power infrastructure, energy storage, critical power and industrial markets. Key responsibilities • Development and operationalization of corporate growth strategy • Identification and launch of new business направления and product categories • Strategic market analysis: energy infrastructure, data centers, BESS, industrial electrification • Portfolio management and commercialization of innovative products • Cross-functional coordination between sales, R&D, operations and executive management • Participation in strategic committee and board-level discussions • Development of strategic partnerships with vendors, distributors and industrial clients Key achievements • Initiated and developed strategic growth directions related to data center infrastructure and energy storage systems • Participated in creation of innovation-focused initiatives within ENERGON-INNOVATIONS • Built market entry and commercialization approaches for new technical solutions • Led strategic sessions and transformation initiatives across business units • Supported development of new supplier ecosystem including Asian manufacturing partners • Contributed to strengthening company positioning in high-growth infrastructure segments Keywords Strategic Development | Business Transformation | Energy Infrastructure | Data Centers | BESS | Commercialization | Innovation Management | Corporate Strategy | Product Strategy | Executive Leadership | Growth Strategy | Industrial Markets

Led international business development initiatives focused on traction lithium batteries, critical power infrastructure including lead-acid batteries and UPSs, energy storage and industrial energy solutions across Turkey and SA emerging markets. Responsible for identifying new growth opportunities, developing strategic partnerships and expanding international sales channels through distributors, system integrators and key accounts. Key areas of responsibility included: • International market expansion and go-to-market strategy • Establishing of li-ion factory for energy storage production • Development of partnerships with distributors, EPC contractors and ened customers • Strategic negotiations with international suppliers and technology partners • Product localization and commercialization for regional markets • Support of cross-functional projects between sales, engineering, logistics and product teams • Development of value propositions for critical power and energy infrastructure solutions • Participation in international exhibitions, strategic negotiations and executive-level meetings Worked at the intersection of commercial strategy, technical expertise and infrastructure transformation, helping scale international operations in highly competitive and rapidly evolving markets.

Focused on development and commercialization of innovative energy and infrastructure solutions. Key responsibilities • Evaluation and launch of new technology products • Coordination of R&D and engineering activities • Supplier scouting and technology partnerships • Product positioning and go-to-market preparation • Market validation and business case development • Participation in Skolkovo-related innovation initiatives Key achievements • Contributed to development of advanced infrastructure and energy solutions • Participated in creation of product concepts for next-generation energy systems • Built cooperation with engineering and manufacturing partners • Strengthened innovation pipeline aligned with future infrastructure demand Keywords R&D | Product Innovation | New Product Introduction | Technology Commercialization | Energy Storage | Engineering | Industrial Innovation | Product Developmen

Led business development for the Electrical Networks segment in Russia within Eaton’s power management division. Responsible for commercial growth, go-to-market strategy, localization initiatives, channel development and launch of new medium-voltage solutions for utilities and industrial infrastructure customers. Key responsibilities • Full responsibility for business development in the electrical utilities segment • Functional leadership of sales team • Development of go-to-market strategies for medium-voltage product lines • Product launches and commercialization of new solutions • Coordination with global business units on R&D priorities and investment approvals • Development of strategic relationships with utilities, EPC contractors and industrial clients Key achievements • Achieved 2x growth in medium-voltage sales through localization of switchgear production and approval of solid-insulated switchgear by FGC • Generated additional $1M+ revenue through launch of a cost-effective product line of switchgear and power transformers from Ulusoy factory following M&A integration • Strengthened Eaton positioning in power infrastructure and utility markets keywords Business Development | Medium Voltage | Electrical Infrastructure | Utilities | Go-to-Market Strategy | Product Launch | Commercial Strategy | Power Distribution | Strategic Sales | Industrial Infrastructure

Led presales, solution engineering and technical business development activities across critical power and electrical infrastructure markets. Managed technical operations covering medium- and low-voltage infrastructure, UPS systems, power quality solutions and integrated electrical systems for data centers, utilities, oil & gas and industrial customers. Key responsibilities • Leadership of presales, engineering and technical support functions • Management of solution design activities across power infrastructure portfolio • Coordination of technical sales strategy for key verticals: • data centers, • utilities, • oil & gas, • commercial buildings, • industrial infrastructure • Development of customer-centric technical solutions and value propositions • Cross-functional coordination between sales, engineering, service and global business units • Technical leadership for strategic projects and key accounts Key achievements • Implemented CRM and new project/deal registration processes across commercial organization • Generated additional $1M+ sales through development of engineering community engagement and designer motivation program • Strengthened Eaton technical positioning in mission-critical infrastructure and complex integrated projects • Improved transparency and operational efficiency of commercial pipeline management keywords Presales | Technical Leadership | Data Centers | Critical Power | UPS | Medium Voltage | Low Voltage | Solution Engineering | CRM Implementation | Technical Sales | Infrastructure Projects | Oil & Gas | Power Quality

Provided presales engineering, technical consulting and integrated solution support for power infrastructure and critical power projects. Worked closely with industrial customers, EPC contractors, consultants and channel partners to develop customized electrical infrastructure solutions. Key responsibilities • Presales engineering and technical consulting • Design and configuration of integrated electrical solutions • Technical presentations and customer workshops • Coordination with sales teams and channel partners • Participation in strategic customer projects and technical approvals • Development of cross-channel sales cooperation models Key achievements • Successfully included Eaton UPS systems into approved vendor list of SIBUR • Developed and implemented a new synergistic channel sales strategy across multiple sales channels • Strengthened relationships with strategic industrial accounts and engineering stakeholders keywords Application Engineering | Technical Sales | Presales Engineering | UPS Systems | Industrial Clients | EPC | Channel Sales | Electrical Engineering | Critical Infrastructure | Power Solutions

Started my career in one of Russia’s leading electrotechnical R&D institutes within ROSATOM ecosystem, progressing from design engineer to Senior Research Associate. Worked on research, development and implementation of advanced electrical engineering solutions for power infrastructure and defense-related applications within R&D and engineering programs. Key responsibilities • Development of innovative electrical engineering solutions • Participation in R&D and applied engineering projects • Design and testing of electrical systems and components • Technical calculations, engineering documentation and system integration • Collaboration with scientific and industrial teams Key achievements • Participated in development and deployment of innovative solutions for power engineering and industrial applications • Gained deep technical foundation in electrical engineering, power systems and industrial technologies • Built strong analytical and systems-thinking approach combining engineering and applied research keywords R&D | Electrical Engineering | Power Systems | Industrial Innovation | Applied Research | Engineering Design | Energy Infrastructure | Scientific Research | Electrotechnics | ROSATOM