Makenzie Jamias

Built and scaled the agency’s creative operations function supporting 200+ e-commerce brands on monthly retainer. • Built and led a 10-person design and content department from the ground up; owned hiring, compensation, performance reviews, and department P&L • Architected full creative operations infrastructure including SOPs, onboarding systems, documentation hub, workflow standards, dashboards, and ClickUp architecture • Reduced design start time from 53 days → 25 days (53% improvement) • Reduced project completion time from 55 days → 32 days (42% improvement) • Decreased revision cycles from 5 rounds → 2 (60% reduction in rework) • Scaled team revenue from $243K (2023) → $815K (2025) • Increased average retainer value from $1,250 → $2,750 by standardizing pricing tiers and creative packages • Improved client lifespan from 5 months → 9.6 months • Increased per-designer monthly production capacity by 158% without increasing headcount • Implemented Salesforce + Coefficient automation for capacity forecasting and performance reporting • Partnered with Sales to create pitch decks, define scope tiers, and accelerate proposal turnaround • Collaborated with Paid Media teams to align creative production with performance data to improve Amazon listing conversion rates • Report directly to CEO and lead cross-functional planning across Sales, Account Management, HR, Inventory, and Operations

• Teach scalable marketing systems, brand strategy, and analytics-driven content production • Develop curriculum covering campaign orchestration, storytelling frameworks, and performance measurement • Mentor students on operational thinking in creative environments

• Trained and mentored 17 student employees in client operations and creative execution • Led workshops on scalable agency systems and operational discipline

Natural light photographer specializing in: - Corporate event photography - Wedding photography - Lifestyle photography

• Built and led 6-person content and creative team • Developed standardized campaign production systems for 20+ recurring clients • Generated 70M+ organic impressions across client accounts • Created KPI reporting dashboards tying creative output to measurable growth metrics • Owned client profitability, vendor contracts, pricing, and capacity allocation • Implemented Monday-based workflow infrastructure and internal documentation systems

- Created digital marketing materials - Designed email newsletters, website, and social media graphics - Assisted in branded photo shoots

- Managed social media accounts: Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube for three different brands under the Culinary Crafts umbrella - Created photo content, scheduled social media posts, and engaged with customers - Created advertising campaigns for Facebook, Instagram, YouTube, and Pinterest - Maintained WordPress website with up-to-date content and blog posts - Photographed on-site events - Managed various marketing materials such as booklets, business cards, and gift cards - Created monthly emails newsletters - Handled reputation management and responded to all reviews - Reported on monthly analytics for all social media platforms and website

- Designed marketing materials: posters, flyers, brochures, t-shirts, displays, coupons, menus, etc. - Communicated effectively with other team members to meet deadlines - Worked concurrently on several projects, took each one from design to printing

- Developed event plans and promotion plans that bring in the largest crowd possible - Planned community events for college students - Created, organized, and supervised every element of events at The Wall - Collaborated with various groups, clubs, departments, and performers

- Worked alongside a design team to create newspaper layouts for readability and aesthetic - Made edits through multiple drafts from editors on the articles - Met weekly deadlines to publish the newspapers - Won several awards from Utah Press Association for my page designs