Makbule ODABAS
Director @ UiPath
About
Technology is not just about automation — when applied with vision, it becomes a powerful driver of transformation, collaboration, and innovation. Throughout my career, I’ve aimed to be at the heart of that transformation. As a Director at UiPath, I lead digital transformation initiatives across sectors, focusing on RPA, AI, and the emerging era of Agentic systems. My work spans strategic advisory, scalable implementation, and multi-stakeholder collaboration — always with a results-driven approach. With over 15 years of experience in B2B business development, consulting, and platform strategy, I bring both business acumen and a deep appreciation for technology's human impact. I believe in learning continuously and building solutions together. Let’s connect if you’re passionate about turning potential into real, measurable outcomes.
Türkiye
Istanbul
Information Technology & Services
İş Analizi, Veri Analizi, Sales Operations, Key Account Management, Trade Marketing, Account Management, Marketing Management, Telecommunications, Market Analysis, Mobile Devices, Product Management, Pricing, Forecasting, FMCG, Sales Management, Competitive Analysis, Product Marketing, Direct Sales, Team Management, VAS
Experience

Corporate Business Sales Manager / Strategic Accounts / Media & Logistics & Tourism & IT Sector
Turkcell
İstanbul, İstanbul, Türkiye

Corporate Business Sales Manager / Large Accounts
Turkcell
Managing Account Managers with annual mobile and fixed service at Major Accounts Segment (600 customers that operating in different markets including health and chemicals, construction, education, IT, finance)

Key Account Manager / Strategic & Major Accounts
İstanbul, İstanbul, Türkiye
- Managing Strategic and Major Accounts department both mobile and fixed communications - Developing and managing strong relationships with all customer departments - Increasing mobile and fixed saturation while finding new business solution opportunities - Evaluating customer expectations and needs in order to provide feedback for product development cycle - Preparing proposals, executing all necessary negotiations and leading sales closure process to achieve predetermined sales targets - Coordinating all relations between accounts and 3rd party solution providers as well as mobile and fixed solutions teams - Preparing weekly sales and marketing reports for related business areas, managing and updating pipeline - Auditing the quality of post-sales and delivery cycles, assessing customer satisfaction - Finding new business partnerships and diversifying and growing existing partnerships

National Key Account Manager
Istanbul, Turkey
- Realizing Sales KPI’s all cosmetic & cleaning products (İpek Kağıt, 3M, Nivea, Selin, Egos, Okey) to top of National Accounts (Migros, Carrefour, Dia, BIM, Bauhaus, Koçtaş) - Developing and managing strong customer relationships in order to set the accounts’ overall strategic direction - Managing, increasing the product penetration and providing feedback to marketing teams for product development cycle - Managing annual agreements process with customers according to new business conditions. - Executing all necessary negotiations for annual/seasonal business and trade marketing plan to achieve predetermined sales targets - Preparing relevant order and report paperwork, and regular updating of sale out reports by company database

Trade Marketing Executive
Istanbul, Turkey
- Implementing and controlling annual sales and trade marketing budgets for all sales channels (National Accounts, Local Chains, Traditional Channel) - Identifying critical needs and marketing plans to achieve the budget and realize synergies across product categories. - Preparing monthly / seasonal sales conditions according to market and competition dynamics. - Preparing campaigns for products based on customer, region, channel to provide sales realization - Controlling trade market activities by visiting all channel accounts. - Participating in and leading major national category projects, strategy development and customer segmentation. - Controlling product price and sales conditions compliance according to market and competition - Harmonizing incentives for all sales channels - Executing scan track data to conduct high-level reviews, analyze business trends and evaluate product performance and formulate competitive strategies

Traditional Channel Marmara Region - Sales Specialist
- Realizing Sales KPI’s all cosmetic & cleaning products (İpek Kağıt, 3M, Nivea, Selin, Egos, Okey) to the top local markets - Planning and implementing daily, weekly, monthly sales activities with a set route - Executing all necessary negotiations for annual and monthly trade marketing plans for each account to achieve predetermined sales targets - Providing feedback to the trade marketing teams about market and competition - Developing and managing strong relationships with all customer departments
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