Majid Maqsood

Co-Founder & CMO @ WAWCD AI

About

B2B Marketing & Growth Leader | Demand Gen · Brand · GTM Strategy I help B2B and SaaS companies build marketing engines that generate real pipeline — not just visibility. With 6+ years across tech, SaaS, and startup environments, I've led end-to-end marketing across brand, demand gen, content, paid media, and product marketing — translating positioning into measurable traction and revenue impact. I bring cross-market experience, a data-driven mindset, and comfort operating in fast-moving, cross-functional teams. What I've delivered: • Drove 300%+ social audience growth through content-led and community strategies • Generated 200M+ content views across organic and paid channels • Supported acquisition of 100+ B2B clients through scalable marketing funnels • Contributed to 80% revenue growth through performance-led campaigns • Built and led brand, PR, and employer branding function at a 2000+ person tech company • Currently leading go-to-market and product marketing for an AI-powered SaaS platform (WAWCD) Core skills: • Demand generation & pipeline marketing • B2B content strategy & thought leadership • Paid media (Meta, Google, LinkedIn Ads) • Brand strategy, positioning & messaging • Product marketing & go-to-market execution • PR, employer branding & influencer partnerships I enjoy roles where marketing owns pipeline outcomes — not just brand awareness. 📍 Open to EU relocation or remote roles 📩 majidmaqsood27@gmail.com.com

Country

City

Pakistan

Industry

Computer Software

Skill

Influencer Marketing, Sponsorship Activation, B2B Marketing, B2C Marketing, Start-up Leadership, Team Building, Sales, Software as a Service (SaaS), Product Development, Product Marketing, SAP Products, SaaS Sales, Financial Planning, Direct Sales, Strategic Partnerships, Leadership, Creative Strategy, Performance Marketing, Personal Branding, Corporate Events

Experience

Co-Founder & CMO

WAWCD AI

2025-1 - Present · 1 yr 9 mos

Belfast

Leading go-to-market, product marketing, and growth for WAWCD — an AI-powered WhatsApp automation platform helping B2B businesses scale customer communication and sales workflows without adding headcount. Operating across EU and international markets, I own the full marketing function end-to-end — from positioning and messaging to demand generation, paid campaigns, and pipeline reporting. Key responsibilities and results: Defined product positioning and ICP targeting SMB and mid-market B2B segments across EU, LATAM and MENA markets Built GDPR-compliant marketing infrastructure including consent-based email sequences, compliant landing pages, and data handling workflows aligned to EU AND global standards Developed full GTM strategy for product launch — messaging framework, sales enablement materials, and multi-channel campaign execution Ran and optimised paid campaigns across Google and Meta targeting EU, MENA, LATAM - based buyers, managing CAC and conversion metrics Led content and SEO strategy to drive inbound pipeline from European markets Built brand voice, visual identity, and positioning from scratch for an AI SaaS product in a competitive European market Stack: HubSpot · Meta Ads · Google Ads · Notion · Figma · Webflow .Slack

Head of Branding & PR

Devsinc

2024-3 - 2025-4 · 1 yr 2 mos

Led brand strategy, marketing, PR, and employer branding for Devsinc — a 2000+ person software engineering and IT services company with clients across the US, UK, and EU. • Built and scaled the employer branding function from the ground up, contributing to a measurable improvement in talent pipeline quality and volume • Drove national and regional media coverage through targeted PR outreach and thought leadership positioning of company leadership • Managed influencer and community partnerships to expand brand reach across key professional networks • Collaborated with Google Cloud on a joint community event, generating 1,000+ attendee registrations • Oversaw social media strategy resulting in 300%+ follower growth across LinkedIn and Instagram • Supported international client acquisition by developing case study content and company positioning for US and European markets • Built internal brand communications framework used across 10+ departments