Majid Ali

Accomplished Regional Sales & Business Development Leader with over a decade of experience in sales operations, distribution management, and retail execution. Directed territory sales and distribution operations across Muzaffarabad, Gujjar Khan, and Kallar Syedan, ensuring consistent growth in both primary and secondary sales performance. Currently overseeing full operations for Abu Dawood Pakistan (Muzaffarabad region), including Murree and surrounding territories (state & non-auto segments). Proven expertise in managing primary and secondary sales, achieving consistent growth in volume, profitability, and market share. Skilled in ROI optimization, performance monitoring, and aligning deployment strategies with organizational objectives. Adept at new market development and strengthening distributor networks to ensure sustainable business growth. Known for fostering high-performing sales teams, enhancing productivity, and maintaining competitive excellence in competitive markets. Strong analytical and strategic mindset with a commitment to customer satisfaction, brand visibility, and business performance.

Directed territory sales and distribution operations across Muzaffarabad, driving consistent growth in both primary and secondary sales performance. Awarded Best Territory Sales Officer (TSO) for Fiscal Year 2020–2021 in recognition of exceptional sales achievement and territory management. Ensured full SKU availability in retail channels through strategic planning, inventory control, and effective distributor coordination. Conducted market research and competitive analysis to identify new opportunities and maintain brand competitiveness in dynamic markets. Strengthened client relationships by delivering responsive service, implementing promotions, and ensuring pricing compliance across trade channels. Executed route-to-market strategies and sales planning to maximize field productivity and territory coverage efficiency. Monitored sales performance metrics and competitor activities, providing actionable insights to support business strategy and decision-making. Demonstrated strong leadership in motivating field teams, maintaining operational discipline, and consistently exceeding business objectives.

Managed sales and merchandising operations across key retail outlets, achieving and surpassing assigned volume and value targets consistently. Collaborated closely with Colgate-Palmolive Pakistan Pvt. Ltd., ensuring high service standards and effective in-store brand representation. Ensured robust active outlet coverage and maintained over 86% daily productivity, optimizing territory potential and market visibility. Expanded market reach by identifying and developing new retail opportunities within assigned territory. Developed new retail partnerships and strengthened existing client relations to increase sales penetration. Conducted sales analysis and reporting to track performance trends, evaluate market dynamics, and recommend actionable improvements.