Maithili Pradhan

At Origo, I lead the mission to turn brand truths into powerful business strategies. We help brands uncover their origin story - the “why” that fuels connection, loyalty, and growth and express it across every touchpoint where their audience meets them. What I do: Direct the strategic vision and positioning of Origo Lead deep-dive user research and consumer behaviour analysis Apply Design Thinking and Neuromarketing to craft high-impact narratives Develop Brand Story Architectures that translate into websites, campaigns, films, and plug-and-play content Partner with founders, brands, NGOs, and legacy businesses to ensure their story is remembered, not just noticed At the intersection of strategy, psychology, and creativity, I help businesses move beyond marketing noise and into stories that inspire action and build legacies.

Driving Digital Transformation in Online Schooling scene on India As Digital Marketing Head at Ajeenkya DY Patil University's GoSchool, I spearhead innovative digital strategies to enhance brand visibility, student enrolment, and overall institutional growth. My key responsibilities include: Strategic Leadership: Developing and executing comprehensive digital marketing plans aligned with the university's vision and goals. Brand Building: Elevating the university's brand reputation through strategic social media campaigns, content marketing, and SEO initiatives. Student Recruitment: Leveraging digital channels to attract and convert prospective students, optimizing the digital student journey. Digital Transformation: Embracing cutting-edge technologies to streamline operations, enhance student engagement, and drive digital innovation across the institution. Data-Driven Decision Making: Utilizing data analytics to measure campaign performance, identify trends, and optimize strategies for maximum impact. Team Leadership: Building and mentoring a high-performing digital marketing team, fostering a culture of creativity and innovation.

Handled end-to-end Digital Marketing & Digital Presence Initiatives. - Paid Performance Marketing - Google Ad, Social Media Marketing (Meta Ads), LinkedIn Ads, Quora Ads - Social media marketing: strategy & execution - Social Media Analytics - Content Marketing - Digital Advertising - Email Marketing - Website Management: UI-UX Design - Content Marketing

Worked with UpGrad as an independent SEO consultant with digital marketing department to develop SEO strategy and content for the website to increase organic traffic.

worked in the field of Communications marketing. Built social media marketing strategies. Sepcial competancy in SEO, SEM, EDM, PR, Advertisment copies for paid digital marketing, Customer engagement communications content writing and distribution. Had a chance to explore cmpaign marketing and Drip marketing strategies.

Majors in Media, Advertising and Public Policy