Maiko Gogiashvili

Created and maintained a strong brand image, including logo design, color/typography selection, and branding guidelines for uniformity across platforms. Led end-to-end brand development and marketing campaigns, driving awareness and engagement through identity creation, guidelines, and communication strategies aligned with business goals. Designed and executed trade initiatives (On/Off-Trade) to achieve commercial objectives and expand market reach. Spearheaded new product launches, managing market entry from ideation to execution while ensuring brand alignment. Monitored brand drivers and campaign performance (ATL/BTL) using data-driven insights to maximize ROI.

Developed and executed data-driven marketing strategies focused on digital growth, customer acquisition, and revenue increase. Led performance marketing campaigns across paid search, paid social, and content marketing, optimizing ROI and driving measurable results. Managed Above-the-Line (ATL) and Below-the-Line (BTL) campaigns, including trade marketing (On/Off-Trade) and full-cycle product launches, ensuring alignment with brand vision. Drove digital expansion by optimizing marketing efforts, enhancing brand visibility, and achieving sustainable growth.

Conducted SWOT analysis, competitor analysis, and market trend research to identify growth opportunities and inform long-term marketing and communication strategies. Developed and implemented strategic initiatives to increase market share and explore new markets, driving sustainable growth and competitive advantage. Spearheaded business model implementation, process reengineering, and growth initiatives to enhance organizational efficiency, agility, and competitiveness. Designed and executed comprehensive growth strategies, aligning marketing efforts with overall business objectives to deliver measurable results.

Designed and executed strategic initiatives that significantly expanded market share and drove business growth. Conducted in-depth market research to develop data-driven marketing solutions, ensuring alignment with business objectives. Spearheaded high-impact marketing campaigns, creating innovative strategies for client-facing and internal campaigns to effectively engage target audiences. Developed multi-platform marketing plans tailored to drive engagement, enhance market positioning, and achieve business goals. Analyzed competitor campaigns, assessing strengths, weaknesses, and messaging to inform creative and strategic approaches.

Led content creation, management, and strategy, developing and executing comprehensive content plans aligned with company goals. Managed a high-performing team of content creators, designers, video/photo artists, and editors, overseeing end-to-end content production, distribution, and optimization across multiple channels. Measured and analyzed the effectiveness of content strategies on digital platforms and social networks, ensuring high engagement, brand visibility, and ROI. Directed digital campaigns and corporate events to enhance audience connection, drive brand awareness, and foster long-term customer relationships.

Designed and executed marketing strategies to enhance brand awareness, drive sales growth, and achieve business objectives. Conducted comprehensive market research and competitor analysis to identify new opportunities and inform strategic decision-making. Led social media management and content creation efforts, strengthening the company’s digital presence and engagement. Collaborated across departments to ensure alignment of marketing campaigns with business goals, optimizing marketing channels to maximize engagement and ROI. Spearheaded the launch of new branches, including naming, visual branding, and event planning, ensuring a cohesive and impactful market entry.

Developed and implemented marketing strategies for the company and its brands (Maspindzelo, Kvareli Lake Resort, Otium, BreadHouse), including budgeting and performance tracking. Conducted market research to optimize efforts and inform decisions. Managed sales performance, content creation, and social media to boost revenue and visibility. Organized events and coordinated trade marketing initiatives to enhance customer engagement.

led the successful launch of two franchise locations in Georgia, adapting global brand standards to the local market. Collaborated with Second Cup’s headquarters in Canada, ensuring strategic alignment and market positioning. Managed content creation and social media, enhancing online visibility and fostering customer loyalty.