Mai Hoang

Brand Manager - Total Cleaners (Floorcare, Toilet & Bathroom Cleaner, Small surface cleaners)

Mar 2023 - Sep 2023 MYSG Skin Cleansing (Dove, Lux MYSG, Total Singapore Skin Cleansing) Sep 2023 - Now MYSG Lifebuoy

- Lead the development Omo Powder brand marketing plan that deliver its role in overall category strategy - Drive brand business target both topline and bottom line with consistent monitoring and timely intervention or amplification plan - Champion Omo Powder's wargame agenda to win hot cells - Develop team's capability through on-the-job coaching and frequent knowledge sharing session ** Successfully develop & deploy OMO Powder relaunch with new proposition: share gain +50bps in Traditional Trade 3 months post-launch vs pre-launch (Q4'2022) ** Driving Mekong Delta wargame in Q2'2022: share gain +260bps in Mekong Delta after 6 months activating wargame plan

Jan 2020 - Feb 2021: Marketing Homecare - Fabric Enhancers (Comfort) - Assists in the development of the Brand Marketing Plan through thorough understanding of the brand key drivers and deep analysis of its issues & opportunities - Lead innovation/activation projects deployment and the integrated activity schedule ensuring consistency with Brand Key Vision and Brand Vision Plan including communication strategy. - Monitor and evaluate brand performance to recommend and execute appropriate ways to increase brand equity. - Work closely with agencies (Advertising, Market Research, PR, etc) & internal cross functions (Supply Chain, R&D, Finance, Category Channel Development) to execute flawless brand experiences across touch points. - Monitors budget spend to fuel for brand growth effectively, subjecting to its JTBD and priorities ** Best team of the quarter: Q1'2021 ** Runner up: Impactful innovation & improved penetration of Homecare SEAA 2021 March 2021 - November 2021: Channel & Category Development: Fabric Sensations (Modern Trade) - Create channel & customer strategy development & guideline based on channel long-term strategy - Analyze sales data, consumer & shopper insight to identify opportunities in maximizing business across existing and new channels. - Allocate and manage promotional budget across channel to ensure optimize return on investment. - Provide promotion guideline and rules based on learning from post-evaluation and deliver category objectives. - Suggest price, promotion strategy and mechanic for new product launch and brand activation campaign. - Coordinate with cross-functions to implement category plan across channels. ** Modern Trade FY'21 share gaining +40bps vs FY'20

ELSA Speak is an award-winning application that is designed to help English learners reduce accent and practice native-like American English pronunciation, therefore improve their English speaking and communicating skills. Description: - Work closely with direct supervisor to prepare and implement brand marketing execution plans - Work closely with in-house team, freelancers, and agencies (advertising, market research, PR) to ensure impeccable execution of all brand marketing activities - Plan and execute social media content plan monthly to create positive engagement between audience and brand - Assist direct supervisor to develop strong and good working relationship with media journalists, KOLs, influencers - Measure and report performance of all campaigns against goals (KPIs) - Propose initiatives to increase market share and brand’s reputation - Perform other relevant tasks assigned by direct supervisor

DDB & Tribal Worldwide Vietnam is a member of Omnicom Group that offers the effective integration of creativity & technology to start the conversation leading to action. We digitalize creative solutions and add remarkable business values to our clients. Description: - Conducting research on consumers’ insights and competitors review to deliver creative brief under senior planners’ supervision - Joining in internal reviews to analyze and propose strategy aligned with creative ideas for successful pitching and effective execution - Preparing proposal decks that are comprehensive and logical to gain credibility for strategy plan as well as creative delivery - Presenting the strategy to clients when allocated

IREC COOL Club is an English Club of International Relations Faculty. We organize fascinating English events using 100% English for students in and outside the faculty, creating a pro-active environment for all students to use and learn English effectively with joy. As a president, my responsibilities are: - Managing the end-to-end process of organizing English events for students in FIR and in Ho Chi Minh city - In charge of training event-organizing skills for members - Supervising & manage members among 3 teams: PR, ER and Event - Representing the club in external communications with partners

IREC COOL Club is an English Club of International Relations Faculty. We organize fascinating English events using 100% English for students in and outside the faculty, creating a pro-active environment for all students to use and learn English effectively with joy. My responsibilities: - In charge of events' content for students in and outside the faculty - Planing and executing English events (camp, workshop, contest,..) - Leading Event team to work with other teams to execute events successfully

- Assisting teacher in managing classroom and preparing teaching materials - Monitoring customer care activities (calling parents, re-enrollment, administrative tasks,..)