Maicon Prates

• Defined and executed the national expansion strategy for Kopenhagen and Brasil Cacau brands, including feasibility analysis, real estate negotiations, and new store openings • Led the 2025 expansion cycle, resulting in the opening of 112 new stores, accelerating network growth and investment returns • Structured and managed expansion KPIs, enabling cross-functional analysis and data-driven decision-making in collaboration with senior leadership and C-level executives • Managed strategic relationships with investors and franchise partners • Led a national team of 10 consultants, driving performance, process standardization, and operational efficiency

• Coordinated the expansion strategy for Pão de Açúcar and Extra brands, leading Real Estate initiatives, site acquisition, and lease negotiations • Led expansion initiatives resulting in the opening of 92 new locations, ensuring financial feasibility and investment approval alongside the Board and Executive Leadership • Supported and participated in M&A transactions, contributing to portfolio expansion and real estate optimization • Led the Brokers (Real Estate) program, structuring and managing an ecosystem of over 50 real estate partners under NDA • Improved opportunity sourcing efficiency, strengthening pipeline generation and supporting the company’s growth strategy

• Led the national expansion of Kopenhagen and Brasil Cacau brands, managing site prospecting and real estate negotiations, franchise partner approval, and validation of P&L and sell-out performance, while contributing to the company’s Great Place to Work (GPTW) transformation initiative

Responsible for operational supervision and ensuring excellence in the franchise network of SteakStore and Stockyards.

Responsible for multichannel sales in the automotive and retail sectors.

• Led nationwide brand expansion initiatives, conducting market diagnostics and field visits to assess regional economic potential • Supported new unit implementations and monitored business performance through financial indicators and P&L analysis

• Managed strategic performance across commercial, financial, marketing, and operational fronts for more than 30 franchise units nationwide • Conducted financial and operational analysis, including P&L review, forecasting, and performance indicators to support business decision-making • Implemented action plans focused on revenue growth, operational efficiency, and franchise model standardization • Developed operational manuals, training programs, and e-learning content to strengthen governance and scalability across the franchise network • Supported onboarding and capability development programs for new franchise partners and operational process improvements

Division IPUPO | Educational Institution of Cosmetology and Hi-Nutrition Institute. Responsible for the commercial and marketing team, ensuring market expansion within the national territory. Overseeing participation in national and international fairs and events, including the development of the Consulfarma fair in collaboration with the group team.

Responsible for people management and training young professionals, as well as overseeing product and equipment administration. Supervision and assurance of meeting revenue targets, cost of goods sold (COGS), inventory management, delivery flow monitoring, and fiscal control. Responsible for recruiting and selecting new employees. Achievements: Development of new team members for the opening of a new franchise unit.

Responsible for ensuring the quality and excellence of the network's standards. Also responsible for training and developing operational teams and management. Supervision and assurance of meeting revenue targets, cost of goods sold (COGS), inventory management, delivery flow monitoring, and invoicing. Directly involved in the financial activities of the unit, conducting daily cash flow control. Indirectly responsible for recruiting and selecting employees. Worked in 4 franchise units in the Campinas region.