Le Ngoc Mai Anh

NOTE - The Scent Lab is a famous creative perfume brand based in Vietnam. 1. Marketing Execution & Management - Plan: Assisted in developing monthly marketing plan promotional strategy on E-commerce & in-store channel - Managed 4 marketing channels including Ecomerce Platform, Social Media, Websites, Email Marketing & Influencer Marketing. - Analyze sales data & write report with explanation & solutions - Conduct weekly and monthly report 2. Branding Development - Planned and supported the management of the new packaging campaign for over 150 products, ensuring consistency with brand guidelines. - Assisted in rebuilding all visual content across websites and e-commerce platforms to align with brand guidelines, resulting in a 90% cost saving 3. Communication Management - Proposed influencers marketing plan & managed budget - Organized events (exhibition), press outlet with 10+ PR Articles for brand building image and sales 4. Content & Digital Management - Develop content plan for SEO, Social Media channels - Managed ads performance agency 5. Campaign Management - Planned & managed full execution of project The Scent Show #2 with 1000+ visitor & increase 100+ orders - Managed cross functions to ensure the campaign run smoothly and on time

Vietlink Event is a event agency in Vietnam. With nearly 11 years of experience in event organization. Client Portfolio: Johnson & Johnson, CBRE, Dat Xanh Group, HCMUTE, Hai Son Group, ect.. 1. Client Management & Planning Secured clients & developed price quotation 2. Vendor Sourcing & Execution Sourced vendors, negotiated contracts. Managed vendors, ensuring everything ready before event 3. Logistics & Management Managed event logistics, personnel. 4. Presentation & Pitching Presented proposals and secured client approval. 5. Post-Event Wrap-up Finalized contracts Key Achievements - Support 20+ projects, ensuring smooth logistics, vendor oversight, and post-event wrap-up (contract, report). - Led pitching efforts for Hai Son Group event, resulting in a 5 billion VND contract.

Plato Brand Academy is a professional academy which related to training in Branding and marketing for businesses in Vietnam. SOW & Achievement: - Assist in 15+ class: branding, marketing, copywriting, creative marketing. - Led a team of 4 in organizing and managing 15+ successful classes, each with over 50 business owner, brand & marketing manager. - Effectively managed schedules, coordinated with stakeholders, and ensured smooth class operations. - Provided additional support to students, including homework assistance and feedback collection.