Lucas Maia

Planned, managed and executed brand initiatives to online and offline platforms. Worked with the creative and product teams, and also third party agencies/freelancers creating Pier`s amazing brand experiences to engage customers and other stakeholders, including employees. Inside the Brand and Content team I planned and managed Pier's social media and blog content, and also worked creating communications for user's acquisition.

Planning, management and execution of Uber campaigns, partnerships, sponsorships and promotions in the North-Northeast Brazil regions, with internal and external stakeholders. Acting from the creative concept of initiatives to the measurement of KPIs and main results, with the objectives of improving brand sentiment among users and general population and increase products usage.

Contracted by Kelly Services, working together with Uber North-Northeast marketing team in projects directed to develop Uber brand in the regions. Execution of marketing actions, events, communications, city studies, partnerships development, and vendors management are the main activities of this role.

Strategic management of the company, ensuring operations efficiency. Selected, managed and motivated a team of 30 junior entrepreneurs and developed new business opportunities.

Management of clients’ satisfaction, brand, communication channels and social media, events and marketing campaigns. Planning and controlling marketing budget and strategies.

Worked in market analysis and marketing research internal projects, gathering relevant information to the company. Reformulated client monitoring process and client satisfaction’s surveys. Managed communication channels and social media (Facebook, Instagram, blog, website), planned and executed events and marketing campaigns. As a consultant, planned, negotiated and executed consulting projects accordingly to the clients’ needs.

Worked dedicated to optimize organization performance, monitoring its operation. Selected, managed and monitored teamperformance and developed job satisfaction research. Planned and executed internal and external events, and contributed to the development of Junior Enterprise Network in Ceará.