Mai ElSafty

-Successfully managed to plan and execute Baby Expo 2025 for mother&baby category -Evaluating customer feedback and implementing changes to enhance the overall customer experience and drive customer loyalty. -Collaborating with various teams, like marketing, sales and product development, to identify and implement new products, services and marketing initiatives. -Develop and execute comprehensive category management strategies to achieve business objectives and drive growth. -Maintain robust category management tools and processes, ensuring seamless strategy execution across the organisation. -Work with stakeholders,coordinate promotions & develop online exclusive promotions. - Analyze effectiveness of promotions in achieving targeted sales and margins. - Analyze low & high performing products and know to make product changes. -Monitor and evaluate category performance, leveraging key performance indicators (KPIs) to identify areas for improvement and implement corrective measures.

- Successfully launched limted edition hygienic pad for limited time for the 1st time in hygiene category in Egypt with 360 campaign. - Improve brand awareness, and ensure effective& efficeint marekting execution in ATL & BTL. - Managing and planning 360 marketing mix accroding to brand strategy and company targets. - Preparing media plan , annual marketing budget and the growth of the category. - Developing annual category and brand plan guide portfolio priorities to deliver company objectives. - Managing market and consumer reserach analysing the outputs for the category, and turn into action plan. - Driving the packaging & commuication development process for the innovation, product development, and testing for innovation. - Monitor , analyze brand performance ,brand health, identifying gaps, support needed ,and providing recomemnda for improvement. - Connect with global team to collaborate and levrage brand campaigns & potential innovations. - Actively participate in the monthly review with regional team and clusters for inspiration ,learnings,and action plan.

- Lead the brand team and influence cross-functional team members to develop the most robust approach and monitor execution. - Drive multiple projects that meet business needs whilst timelines and workload in ambiguous environment. - Setting marketing activities for the achievement of short term and long term business objectives. - Assist in the preparation of operation matters including market research, advertising, and promotion ,distribution ,pricing and selling. - Create promotional calendar to be aligned with in-store activities - Work on product development in terms of packaging&formulation. -Analyze competitors performance and market trends to provide recommendations for brands development. -Utilize Nielsen reports on monthly basis to understand the market on region basis as well as define opportunities for market share and distribution across. - Develop consumer and trade promotional activities. - Manage cross-functional teams to execute projects within timelines and budgets. - Help in develop and optimize marketing campaigns ATL,TTL&BTL. - Identify growth opportunities,developing a meaningful innovation pipeline, setting marketing plans that best integrates advertising and trade programs. - Responsible for commuincating forecast and leading the execution of business Junior Bra

- Managed to set full startegy marketing plan for hair and skin category new launches. -Utilize Nielsen reports on monthly basis to understand the market on region basis as well as define opportunities for market share and distribution across. - Responsible for shaping and providing inputs to innovation projects,providing insights,and formulation development. - Setting marketing activities for the achievement of short term and long term business objectives. - Work on product development in terms of packaging&formulation. -Analyze competitors performance and market trends to provide recommendations for brands development. - Manage cross-functional teams to execute projects within timelines and budgets. - Manage the stages of design process of Key visuals,POSM..etc - Support sales team in the development of joint business plans with major customers and distrbutors securing alignment on activations.

- Responsible for Bebelac & Aptamil selling volume/Market Share. - Build Strong Business Relationship with KOL’s & Eminent HCPs. - Consistently Meet and Exceed Sales & Market Share Forecast. - Train New Team Members Company Values & Compliance Until Official Induction. - Constantly Conduct Group Meeting Events In Accounts for Extensive Medical - Detailing and Increase awareness of Company Offered Healthcare Solutions . - Maintaining the availability and visibility of Danone portfolio in pharmacies. - Ensure field implementation and selection criteria(location&potentiality) of pharmacies ( Aptamil branding project ) - Surveys done to track the market pattern, Danone, and competitors sellout from pharmacies. - RX habit monthly feedback from pharmacies.

-Appointed to lead sales growth & profitability across my territory, working on several product lines, serving various specialties including: General Surgery Gynecology ENT Pediatrics -Constantly conduct Group Meeting Events in accounts for exclusive medical detailing and increase awareness of company health care solutions.