Mahmoud Osman
General Manager @ International Coffee Industries (Cafe Najjar Egypt)
About
Experienced Trade Marketing Manager with a demonstrated history of working in the consumer goods industry. I started my career as field sales in the coffee business in Egypt. Joined Unilever in 2012 in the food and beverage business as part of the HORECA channel through unilever food solutions. Moved to account management in Modern trade. Skilled in Business Planning, Market Research, and Business Development. Now finally where I belong, back again in the coffee business.
-
Egypt
Internet
Management, Business Development, Team Management, Key Account Management, Team Leadership, Business Planning, Market Research
Experience

Head of Sales
Cairo,Egypt
- Managing sales annual operation plan for Cafe Najjar Egypt across all sales channels for Turkish coffee. - Managing regional distributors. - Leading trade marketing activities and execution in the local market. - Leading and monitoring sales channels ; whole sale, retail, key accounts, HORECA and out of home ; according to the business drive and strategy. - Accountable on total Company’s P&L statement. - Ensuring proper and healthy sales mix to land our annual GM objective. -Fulfilling healthy channel investment according to each sales channel behavior. - Responsible for annual sales volume forecast in relation to the company’s target growth. - Drive to increase sales coverage in terms of weighted and numeric distribution. - Set and monitor pricing strategies across different channels. - Accountable for product availability and replenishment to cover distributors stock level. - Leading and executing innovations in the local Turkish coffee market according to consumer behavior.

Sales Manager- FMCG
Cairo, Egypt
-Ensuring to meet business drive and requirements in terms of category product portfolio and assortment to fulfill online shopper needs. -Full accountability on Vendor management, in relevance of finalizing contract rebates and driving target sales in volume and value. - Managing weekly Forecast and S&OP cycle. -Full accountability on category merchandising plans in terms of online visibility and availability. -Leading marketing campaigns in relation to creating customer web engagement: marketing activities, consumer best deals, App push notifications and newsletters. -Clear understanding of FMCG subdivision in relation to the eCommerce channel market dynamics and strategy. -Develop category annual activity grid across all FMCG subcategories. -Accountable on the category P&L (GM,profitability and TO) to deliver annual business operating plan. -Leading the pricing strategy and selection listings with clear vision of the business strategy. -Managing the FMCG category account managers with full accountability on their KPI’s and performances.

Trade Marketing Manager-Oral Care
Cairo, Egypt
- Forecast and Deliver operational plan for the Oral category in Egypt and Sudan. With responsibility for TO, GM, Spending’s and Market share ambition. -Support in Developing trade marketing business plans to be suitable with the company drive and ambition for Oral care. -Develop regional activities through strategic channel focus to achieve Oral care category objectives. -Clear understanding of the channel and consumer strategy based on clear vision of market dynamics. -Managing category strategies including trade activity plans and annual budget. -Evaluation and development of category strategies (pricing, promotions & product channel assortment). -Leading trade marketing activity plans and execution with analysis of ROI, marketing and sales activities. -Fully accountable of Oral care product availability. -Accountability and close monitoring of Egypt market share, numeric and weighted distribution.

Account Manager- Modern Trade
Cairo Governorate
-Managing Fathallah customer HPC & F&B annual operating plan with full responsibility on Categories performance. -Managing Unilever account executives team. -Manage and develop the relationship with Commercial Managers and the Purchasing department. -Close Monitoring to competition activities, new innovations and in store promotions. -Plan for platforms and events. (annual promotional plan). -Perfect store compliance vs UL target. -Responsible for customer performance (Growth/ Spendings/Gross margin/Market share). -Availability and visibility close monitoring. -Complying and executing UL Innovations. -Prepare quarterly business reviews and detailed analysis (To be shared to the customer). -Managing customer's P&L statement ,financial balance and annual reconciliation.

Key Accounts Executive-Unilever Food Solutions
Cairo Governorate, Egypt
-Managing all Egypt's Chains and Cairo Hotels. - Preparing annual account plans with tailored concepts and menus . - Monthly volume forecast. - Exercising monthly technical kitchen training sessions. - Daily market visits, conducting demo calls to customers. -Monitoring daily orders to distributors. -Finalizing annual contract deals with strategic partners

Account Executive- Unilever Food Solutions
Cairo
Job description: -Managing all Egypt's Chains restaurants. -Preparing annual account plans. -Analyzing and performing new concepts and menu innovations for QSR's and FSR's. -Monthly technical kitchen training. -Weekly DVR and GLM reports. -Providing and updating (S&OP) demand volumes for chains restaurants.
Mahmoud Osman's Contact Information
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