Mahmoud Ibrahim , Retail Strategist

• Positioned Whites Pharmacy as the go-to beauty retail destination, maximizing growth of Kunooz and Whites, and strengthening NDC's business performance. • Oversaw all corporate verticals of GHC, driving the company to new heights with a bold strategy to maximize shareholder value and elevate customer experience. • Reinforced GHC's position as a market leader in the beauty, wellness, and healthcare retail industry, while expanding and optimizing the distribution business.

In my role as Chief Operating Officer and Deputy CEO at Global Health Care Company (GHC), I am tasked with managing the performance of all GHC business units, including Whites, Kunooz, and NDC. My primary focus is to drive and sustain business growth through strategic leadership and operational excellence. I am responsible for enhancing operational systems, procedures, and policies, aligning them with the organization's objectives to achieve superior performance and efficiency. Key responsibilities include: 1#Strategic Leadership: Overseeing the strategic direction and operational execution across Commercial Operations, Marketing & Loyalty, E-commerce, and Network & Projects. 2#Operational Excellence: Implementing and refining systems and processes to support business goals, ensuring seamless operations and continuous improvement. 3#Core Capabilities Management: Leading Finance, Information Technology, Human Resources, and 4#Supply Chain functions to foster a cohesive and efficient organizational structure. 5#Business Growth: Developing and executing growth strategies to expand market presence and increase revenue streams. 6#Performance Management: Monitoring and enhancing the performance of all business units, ensuring alignment with corporate goals and objectives. My role is pivotal in steering GHC towards sustained success and industry leadership through innovative strategies and robust operational frameworks.

During my tenure as General Manager at Aster Pharmacy KSA, I successfully led the strategic planning, execution, and evaluation of all commercial and operational aspects of the business. My leadership was marked by several key achievements: Strategic Growth: Spearheaded initiatives that resulted in significant company expansion. Operational Excellence: Implemented robust operational systems and processes that enhanced efficiency and productivity across all departments. Cross-functional Leadership: Managed complex, cross-functional projects requiring coordination and collaboration across multiple teams and departments. Customer-Centric Focus: Leveraged customer relationship management (CRM) and data analysis to improve the customer experience and drive engagement. Innovation and Loyalty: Introduced innovative solutions that fostered customer loyalty and positioned Aster Pharmacy as a market leader. Additionally, I established the retail strategy for Aster Pharmacy in Saudi Arabia and served as the spearhead for its expansion strategy. This involved: Retail Strategy Development: Crafted and implemented a comprehensive retail strategy tailored to the Saudi market, aligning with Aster Pharmacy's broader vision and objectives. Market Expansion: Led expansion efforts, successfully positioning Aster Pharmacy as a prominent player in the highly competitive Saudi healthcare market. Brand Positioning: Strengthened Aster Pharmacy's brand presence, emphasizing its role as one of the leading healthcare providers in the GCC region. My role at Aster Pharmacy KSA was characterized by a relentless focus on achieving operational excellence and fostering a culture of continuous improvement and innovation.

• Controlled profit and loss statements for merchandise categories, delivering sustainable financial growth. • Developed and implemented revenue, sales, and marketing strategies to achieve budget targets. • Led buying efforts to ensure best-in-class product availability and negotiated contracts with vendors for critical success.

In my role as General Manager for Sales and Operations, I was responsible for creating regional sales plans and quotas aligned with business objectives. My key responsibilities and achievements included: Strategic Planning: Developed and oversaw an annual business unit plan to deliver agreed channel revenue KPIs and targets. Collaboration: Coordinated with key stakeholders, including the account team, category, activation team, sales capability, and customer finance, to provide optimum returns across regions. Operational Excellence: Established operational practices and a high-performance culture to deliver regional profitability, sales targets, and customer satisfaction levels. Budget Management: Designed operational budgets and approved resource requirements in line with financial realities. Client Relationships: Managed ongoing relationships and addressed key issues with key clients and suppliers to support the success of projects. Key achievements included: Market Analysis: Assessed market dynamics and trends to create go-to-market plans, achieving a competitive advantage. Turnaround Success: Transformed underperforming stores into profit-generating units through business and financial planning, achieving double-digit growth. Financial Performance: Headed the overall financial performance of the region by analyzing financial reports, advising on cost control methods, and resolving budgetary issues to sustain profitability. Guest Satisfaction: Achieved the highest level of guest satisfaction by introducing guest service standards across the region. Sales Growth: Designed effective business and sales plans, leading to a significant boost in business . Account Acquisition: Drove business growth by acquiring polyclinic pharmacy accounts.

• Established and monitored Key Performance Indicators (KPIs) to ensure area-level targets were met. • Led Sales Supervisors through performance management, tracking productivity and individual KPIs. • Coordinated with Sales Supervisors to ensure successful implementation of cross-functional projects.

• Led pharmacy teams to achieve sales budgets and ensure regulatory compliance. • Developed teams through coaching and improved communication for peak performance. • Managed inventory levels, reduced costs, and provided market insights for growth.

• Led strategic planning and execution to achieve sales and profit targets at Nahdi Medical Co. • Managed visual merchandising to optimize store aesthetics and drive sales. • Supervised store crew duties to foster a productive work environment. • Ensured exceptional customer service to enhance satisfaction and loyalty.

As a dedicated Pharmacist at Nahdi Medical Co., I played a crucial role in delivering high-quality healthcare services to the community. My position involved providing comprehensive healthcare advice, managing medication supply, and ensuring excellent customer service. I was committed to maintaining high standards of accuracy and compliance while contributing to the store's financial success. Provided comprehensive healthcare advice and supplied prescription and non-prescription medications to the public. Offered expert advice on health issues, symptoms, and medications in response to customer inquiries, ensuring optimal patient care and satisfaction. Efficiently processed prescriptions and dispensed medications, maintaining high standards of accuracy and compliance with regulatory requirements. Managed the ordering, selling, and control of medicines and other stock, ensuring availability and proper inventory management. Held accountability for achieving store sales and profit targets, implementing strategies to drive revenue growth. Effectively managed budgets, monitored expenses, and ensured financial efficiency. Maintained detailed statistical and financial records, contributing to the overall operational success of the pharmacy.

As a Medical Representative at Novartis, I was responsible for promoting the company's pharmaceutical products to healthcare professionals, ensuring optimal product placement, and driving sales growth. My role demanded excellent communication skills, strategic planning, and a deep understanding of the healthcare industry. Organized Appointments and Meetings: Scheduled and coordinated appointments and meetings with community and hospital-based healthcare staff, ensuring effective communication and relationship-building. Business Development: Identified and established new business opportunities, expanding the company's reach and market presence. Contract Negotiation: Successfully negotiated contracts with healthcare institutions and professionals, securing favorable terms for the company. Product Demonstrations and Presentations: Demonstrated and presented products to healthcare staff, including doctors, nurses, and pharmacists, highlighting their benefits and applications. Research and Analysis: Conducted relevant research to stay updated on market trends and product developments, providing valuable insights for strategic planning. Record Maintenance: Maintained detailed records of all activities, ensuring accurate documentation and compliance with regulatory requirements. Presentations: Delivered impactful presentations to various stakeholders, effectively communicating product information and company goals. Event Management: Attended and organized trade exhibitions, conferences, and meetings, representing the company and networking with industry professionals. Budget Management: Managed budgets effectively, optimizing resource allocation and expenditure to achieve financial targets. Sales Performance Review: Regularly reviewed sales performance, identifying areas for improvement and implementing strategies to enhance results. .