Mahmoud Elgaml

• Founded and launched the first Arabic news portal for the e-commerce sector in MENA. • Led editorial direction and content strategy, enhancing engagement with industry professionals. • Hosted live panels on digital commerce, fostering discussions with high-value guests. • Built long-term partnerships with PR firms, boosting brand visibility and stakeholder communication.

- Revamping Spinneys' new website & Mobile app from Scratch Based on Magento - Manage integration with Magento & the ERP along with the IT team and the Software house - Manage all customer wireframes, user experience, needed features, and UI for the new website, Mobile Apps (Native IOS & Android), and Web Mobile view. - Maintained responsibility for delivering all new assets on time and managing QA processes and the User Acceptance Testing phase. - Ensure operational excellence through close collaboration with the Supply Chain and category management team to maintain stock status, plan for peak periods, improve/eliminate out of stock and offer a relevant range - Monitor overall customer shopping experience and suggest new features to be added to facilitate the the shopping experience - Monitor E-commerce performance in terms of functionality and user-friendliness in coordination with developers; using application ratings, reviews, and customer survey - Maintain knowledge of industry trends, opportunities, channels, products, and competitors to sustain Spinney’s competitive advantage - Provide periodic reports and analysis on key metrics such as sales, traffic, abandoned carts, new product - Develop and execute strategies to bring in new customers and grow existing customers' orders to meet overall company strategic goals - Develop Media Marketing campaigns, Google Ads (Search – GDN – YouTube – App), Email Marketing, SEO, Keyword Research, Google Analytics, Website UX, and Paid Social Media. - Set standards operating procedures (SOP), systems, and best practices for new product listings, content creation, and distribution - Work closely with different teams (product management, graphics, IT, and Operations) to provide updated content that will be shared across e-commerce platforms.

Responsible for determining the format and features of the website in order to maximize clarity and ease of navigation for customers. Oversee the entire e-commerce division and divide up employees on tasks. Manage all online activity in relation to traffic acquisition, sales, conversion, and a/b testing and reporting liaise directly with upper management for any new advances or initiatives to improve the company’s online presence and e-sales. Responsible for interviewing, bringing preferred candidates to upper management, and providing necessary training. Managing and executing promotional campaigns Providing insights on customer shopping trends to support assortment selection and identify assortment gaps Ensuring good customer service by addressing and ensuring the timely resolution of customer issues or comments Working closely with demand planning and warehousing teams in order to ensure smooth order fulfillment Providing analysis and reporting on metrics such as weekly/monthly sales by category, new product sell-through, and offer code performance

•Responsible for overseeing, leading, and managing the e-commerce department of the company. •Responsible for interviewing and providing necessary training for needed calibers. •Monitors website usability and the consumer experience in partnership (with 3rd party vendors) to improve site performance, merchandising options, engagement, and conversion. •Responsible for determining the format and features of the website in order to maximize clarity and ease of navigation for customers. •Responsible for ongoing improvement to the website including product descriptions, images, order/hierarchy of products, product constructs. •Partners with relevant sales and marketing team members to define promotional calendars, brand marketing execution, and success metrics. •Analyzes eCommerce business and ROI reporting including web analytics, competitor reports, and ad hoc reports for analysis to senior team members. •Uses consumer insights to develop future marketing strategies. •Optimization of Delivery Processes in terms of cost and customer satisfaction •Manages online merchandise presentations and executes effective position of products based on sale, inventory, newness, and trends. Partners with sales and marketing teams to develop and ensure successful online assortment.

Determining the website format and interacting with the web developers to design or make changes accordingly Identifying and evaluating new marketing opportunities to increase website traffic and online production Undertaking research to understand demographic targets, search engine traffic, media buying, etc. Supervising the e-commerce department and allocating task to the staff Research, Negotiating, and contracting with payment gateways. Creating promotional offers and checking to see that these are uploaded precisely. Analyzing traffic to inform website maintenance and the effectiveness of marketing strategies. Examining sales-related metrics to inform restocks. Undertake to interview processes and recruit e-commerce analysts, marketing executives, etc. Demonstrating project strategies and plans to the higher officials Directing the activities of Software Developers, Copywriters, and Graphic Designers to ensure careful adherence to predetermined strategies.

Reporting to ShareHolders Developing growth strategies and plans Managing and retaining relationships with existing clients Increasing client base Having an in-depth knowledge of business products and value proposition Writing business proposals Negotiating with stakeholders Identifying and mapping business strengths and customer needs Researching business opportunities and viable income streams Following industry trends locally and internationally Drafting and reviewing contracts Reporting on successes and areas needing improvements

• Maintain and update human resources documents, such as organizational charts, employee handbooks or directories, grading system & salaries ‘structures, or performance evaluation forms. • Confer with management to develop or implement personnel policies or procedures. • Prepare or maintain employment records related to events such as hiring, termination, leaves, transfers, or promotions, using human resources management system software. • Perform job analysis to write effective job descriptions. • Recruit new employees through the process of; posting job vacancies, screening cvs, interviewing candidates, testing & assessing them, and then, select qualified job applicants or refer them to managers, making hiring recommendations when appropriate. • Schedule or conduct new employee orientations. • Inform job applicants of details such as duties and • responsibilities, compensation, benefits, schedules, working • conditions, or promotion opportunities. • Address employee relations issues, such as harassment • allegations, work complaints, or other employee concerns. • Monitor employees’ behaviors & discipline. • Responsible of employees training and development. • Conduct benefits program for employees.

• was working on Receiving manuscripts from the Manuscript Tracking System (MTS) in order to get them reviewed and edited before publishing . • searching by the organization tools for authors’ ID, affiliations ID, and domains to fill in the authors’ data. • Contacting other internal teams via mail in case of any corruption or challenge found regarding the author’s IDs to clear any disputes.

• have used to Handle all incoming/outgoing calls of the call center. •Provide best possible service to both external and internal customers to achieve highest level of customer satisfaction. Escalate problems, report suspected fraud and provides relevant feedback to the right channels.

I completed the Finance for Non-Finance Managers Program at the American University in Cairo (AUC), which equipped me with a strong understanding of key financial principles and tools. The program focused on essential topics such as financial statements, budgeting, cost management, and performance evaluation. It enhanced my ability to interpret financial data, make informed decisions, and align operational strategies with financial goals

I have studied the following courses : Strategic Management Course Recruitment and Selection Training and Development Performance management and appraisal Compensation and Benefits Employee and Labor Relations Human Resource Information Systems (HRIS)