Mahmoud Al Jabsheh

In my current role, I direct the strategic planning for both merchandising and marketing, aligning these efforts with Sharaf DG's vision and market expansion goals. I take responsibility for optimizing product assortments across all customer channels, aiming to maximize sales and customer satisfaction. I lead category management efforts, focusing on mobiles, laptops, appliances, and accessories, ensuring strong performance across these divisions. My leadership extends to overseeing major commercial initiatives, securing exclusive products through supplier negotiations, and integrating marketing strategies with merchandising to elevate brand engagement. Additionally, I manage product launches, develop e-commerce growth strategies, and direct seasonal campaigns that drive sales during peak periods. My role also includes maintaining market competitiveness through insights, budget management, and reporting to senior leadership to ensure alignment with corporate goals.

In my capacity as Senior General Manager, I managed P&L operations across the MENA region, optimizing financial planning and resource allocation to drive profitability and operational efficiency. I also pioneered marketing and sales initiatives that contributed to double-digit growth, expanding the brand’s presence and market positioning. I played a key role in expanding the distributor network by onboarding 15 new partners, which significantly boosted market penetration. Forming strategic partnerships with high-profile organizations like Dubai Police and Red Bull, I enhanced brand visibility and reputation. I also steered the expansion of our retail presence, opening 60 mono-brand stores and 104 kiosks. Moreover, I championed omnichannel strategies and digital marketing, boosting e-commerce performance and driving further business growth. My focus on operational efficiency helped reduce costs while enhancing overall market competitiveness.

During my tenure as Regional Sales Manager, I developed and executed regional sales strategies that expanded market reach and delivered significant revenue growth across the Middle East. I fostered strong, long-term relationships with key accounts, ensuring sustained business growth and collaboration across multiple regions. Moreover, I was held responsible for the expansion of our distributor network, enhancing market coverage and sales execution. Additionally, I designed and delivered sales training programs that improved partner effectiveness and product knowledge. By utilizing data-driven sales forecasts and assessing ROI, I refined strategies to optimize revenue growth. I also worked closely with marketing teams to create impactful campaigns that elevated brand visibility and fostered greater customer loyalty.

During my tenure at Canon, I was responsible for driving business development initiatives in KSA and UAE, executing a variety of marketing campaigns, webinars, and training programs aimed at accelerating growth. I cultivated and nurtured key stakeholder relationships, ensuring business success through collaboration and effective partner engagement. I led joint partner planning efforts, setting ambitious sales targets and aligning revenue goals with broader business objectives. Working closely with the marketing team, I launched high-impact campaigns that increased brand visibility and drove customer engagement, contributing to the company’s overall business goals.