Mahitha Ramesh

Senior Associate - Brand Marketing @ Cashfree Payments

About

Someone somewhere decided that serious companies shouldn't say anything interesting and quirky. Funny thing is, that has never actually worked.The way I see it, brand-building is three things most teams insist on keeping in separate rooms: positioning (what you stand for), narrative (how you say it), and distribution (who actually sees it). Get them working together and a brand stops being wallpaper and starts being the thing people forward to someone else.That's the whole game.So what do I do? I make complex products impossible to scroll past. One campaign I worked on hit 33M views and trended #5 on Twitter, in a category most people assume could never go viral. Turns out it can.And the skill under all of it is older than my marketing career, work out what a room needs to hear, then make it land.I did it on real stages first. Best Speaker at the Indian National Parliament, top 8 of 2,000+ at Speak for India, G20 liaison for Argentina. Same question every time, different room.Anyway. Open to brand roles in fintech, SaaS, and high-growth B2B. DMs open, the genuine ones especially.

Country

India

City

Bengaluru

Industry

Financial Services

Skill

Brand Marketing, Brand Leverage, Brand Management, Go-to-Market Strategy, Social Media Marketing, Content Management, Content Development, Marketing Copy, Copywriting, Content Strategy, Competitive Analysis, Market Research, Leadership, Communication, Product Launch, Marketing Campaigns, Branding & Identity, Creative Writing, Campaign Strategies, Brand Awareness

Experience

Senior Associate - Brand Marketing

Cashfree Payments

2024-12 - Present · 1 yr 10 mos

Bengaluru

Brand marketing professional with experience shaping brand positioning, narrative systems, and GTM strategy for B2B fintech products. Working cross-functionally to translate customer insights and competitive intelligence into differentiated storytelling, integrated campaigns, and data-driven content programs. Strong at building consistent brand narratives across touchpoints while aligning marketing efforts with broader business objectives in fast-paced, high-growth environments. - Grew Cashfree Payments' LinkedIn community by 57K followers (+26%) in 15 months through integrated brand campaigns, content strategy, and influencer distribution. -Led end-to-end execution of brand campaigns One of a Kind and Move Fast — from brief and OOH copy to LinkedIn influencer onboarding. -Built content engine driving through thought leadership, merchant storytelling, and product-led content across LinkedIn, Instagram, and YouTube. -Managed external creative agencies across concurrent campaigns -briefs, creative review, budget tracking, and timeline management -Built brand playbooks, reporting systems, and original content IPs for an engineering-heavy audience

Content Marketing Consultant

Corizo Edutech Private Limited

2024-8 - 2024-10 · 3 mos

Remote

Marketing And Business Development Intern

Greendzine Technologies Pvt. Ltd.

2024-1 - 2024-5 · 5 mos

Bengaluru

Student Assistant Liaison Officer - Ministry of Women and Child Development

Government of India Official

2023-8 - 2023-8 · 1 mo

Ahmedabad

Served as the Assistant Liaison Officer for the Ministry of Women and Child Affairs during the G20 Summit, collaborating closely with the Argentinian Ministry and Indian officials. Responsibilities included facilitating communication, coordinating schedules, and ensuring seamless support for international delegates, contributing to the summit's success.