Mahir A.

Warehouse Operations • Spearheading the House of Keiraya's entire logistical vertical (Small trucks to Big containers) • Influential in establishing up warehouses across 11 Cities and directing full path from scoping to negotiating to set up backend delivery operations. • Responsible for the establishment of ORG and recruiting of team based on strategy. • Establishing strategic connections with 3PL/Logistics/Landlords and Manpower providers, set metrics and engaged in challenging discussions. • Reviewing contemporary company procedures and enhanced processes to boost efficiency and minimise expenditure without sacrificing customer service standards. • Addressing warehouse operation end to end (recruiting, admin, infrastructure, landlord liaison, cash flow management) • Handling complete logistics division (first mile, mid mile, and last mile) and driving the logistics budget and efficiency. • Driving Cost metrics and contributing towards the FCF along with CXOs. • Negotiating and concluding new warehouses/signing agreements, and much more • Handling of 4 lac sq. ft. of warehouses across multiple states and supervised roughly 600+ blue-collar labour force through team Procurement Operations • Finalising and negotiating with vendors/ managing payment cycle and signing service contracts and maintaining SLA from them. • Evaluating warehouse/3PL contracts financially impacting firm and informed corporate management on impact contracts will have on company operations Customer Experience Management (CEM) and Operation Control Tower (OCT) • Responsible for Capacity Planning centrally to have 95% Auto Scheduling adoption • Aspiring for an OTIF of 95% or above (Creation of order to fulfilling order) • Liaisoning with consumers on the day of delivery in terms of scheduling and delivering updates. • Adopting a FIFO procedure for sales and delivery to ensure that the TAT of 72 hours is not exceeded at any point in time.

Currently handling Mumbai / Pune/ NCR/ HYD/ Chennai and Bangalore Operations. Managing operation from approx. 2 Lac sq. ft. of warehouse set across cities. Control the Budget of 25 million ( 2.5 Cr )/ month for PAN India locations.Responsible for PnL of each location. Ensuring Delivery & Assembly of all goods within 72hrs of booking with proper planning and in timely manner through local Spoke team across cities. Responsible for New Warehouse expansion within the Country and New City Launch. Managing the recruitment of Assemblers based on the sales projections and ensuring they are trained on our products. Pivotal in setting up the Entire City operations for NCR /HYD / Chennai from setting up warehouse to setting up the operations team and Infrastructure. Pivotal in setting up Reverse Logistics system for picking up customer returns. Managing Labour contractors and Logistics contractors as well as ensuring the same within the budget. Overseeing the entire Hub and Spoke Model City wise and ensuring the smooth flow of goods from Hub to each spoke.

• Handling Procurement of Modular furniture and raw material to have a healthy gross margin. • Negotiating SLAs with Modular furniture manufacturers to safeguard customer service interest. • Responsible for SLAs for customers and ensured CSAT score of 9 and above with every delivery. • Responsible for end to end supply chain (From Procurement of Raw material to order placement to finished Goods delivery to customers within a set timeline)

• Served as a catalyst for cross-functional efforts across departments in order to accomplish corporate objectives and increase bottom-line earnings. • Responsible for the establishment of Transit warehouses across many sites and the development of hub and spoke methods for the flow of products. • Overall accountable for maintaining customer satisfaction from order booking to final installation.

 Providing leadership and direction as Sr. Manager –Service, Operations & Logistics. Responsible for planning, directing and coordinating the entire Logistics Operations Management for PAN India Markets for Housefull International Ltd with 27 independent retail stores running successfully in Mumbai, Pune, Nasik, Ahmedabad, Surat, Baroda, Bangalore, Hyderabad, and Chennai.  Ensuring flow of goods from Local warehouse to customers in an efficient, cost effective way to meet consumer demands with minimum interruptions to service.  Prepared, maintained, and communicated all operational SOPs / KPIs in order to ensure the efficient and cost effective operation and utilization of the facility.  Play major role in the implementation and management of Customer Care Processes for monitoring and measuring Customer Satisfaction and Feedback (Suggestions and Complaints) to maintain and build a loyal customer base.  Planned, monitored and measured the Service indicators for the Customer Service functions of the company.  Forecast Fullfillment Planning , Demand Planning based on current and past trend for deliveries & Sales.  Managing Transport budget and ensuring the same to be within the limits as per the plan, backend manpower cost allocation as per the plan and ensuring min. 95% efficiency with the same.

Handling sales & operations of 17 stores in Mumbai ,Pune and Gujarat and responsible for PnL as well as operations upkeep for entire stores as well as Warehouses within the zone.

Handling operations od 5 stores in West and South as well as marketing and NSO operations of all india stores.