Maher Raza

•Leads two region Lahore & Islamabad Sales Team & Operation handling. •Managing Business key Accounts ( IMT, LMT, G.T, Tobacco shop and Vape Store ) other stakeholders collected feedback and drive it results. •Ensuring that the company’s brand is properly represented in all marketing materials both region. •Manage team of junior staff to ensure that sales & Recovery target are completed on time and within budget. •Creating goals for the department and measuring progress towards. •Developing and implementing Sales & marketing strategies to promote products or services. •Managing budgets and expenses to ensure that projects remain within cost parameters. •Helping to develop new products or services to meet changing market demands. •Reviewing client proposals to determine feasibility and recommending changes when necessary Working on time and within budget. •Reporting to Top Management( Head of Sales & G.M)

• Handling more than 200+ Retail outlets and chain key accounts IMT,LMT Store and General Stores, vape-outlets, Tobacco Shops and pump tuck shops. • Responsible for create sales and generate awareness maintaining account and expanding our product. • Responsible Increasing business volume opportunities through various routes to marketing BTL Plan cum Merchandising. • Responsible to dealing with some major customer accounts (D.Watson, Shaheen Grocer, Esajees ,CSD, Carrefour) and keeping up to date with products and competitors • Responsible team for building recruiting staff both sales & marketing. • Handling both department sales & marketing also made strategies and setting KPIs targets. • Monitoring our team’s performance and motivating them to reach targets • Compiling and analyzing marketing & sales figures through Field visit.

• Manage multiple Project handling cum Brand Ambassador IMT, LMT strong communication across the organization • New product/feature launches, channeling product feedback and managing issue resolution. • Represent Client Meeting Brand proposition externally and internally. • Drive transformation brand solution sales through leveraging and developing relevant content and competition. • Ensure competitive perspectives and differentiated value propositions generated through market-relevant insights. Using knowledge of the market and competitors, identify and develop Client Meetings unique selling propositions and differentiation. • Present to and consult with mid and senior level management on business trends with a view to developing new content and marketing engagements. • Identify opportunities for campaigns that will lead to an increase in sales.

• Manage Key account BTL campaign, Event planning, resource allocation, target setting, recruitment and execution. • Timely Implementation & Communication of Cycle Plan BTL Activities plan submitted to brand manager and support to sales team on monthly basis. • Manage key account Marketing Team Promoter and Sales Associate hiring ensures team is selected and trained & motivated. • Ensure adherence to all company principles and policies by proper record keeping and indexing of Regional POSM warehouses. • Ensure proper implementation of POP control procedures through inventory reports. Ensure POSM ageing is minimized and POSM is applied within the give time frame. • KPIs Achieve growth and hit sales targets by successfully managing the sales &marketing team. • Monitoring company outlet staff coaching and performance of team also check inventory and Policy proper implement. • Directly reporting to Regional sales Manager.

• Promptly communicate trade and competitors information to management • Ensure that the promotional program is implemented effectively and efficiently in store. • Awareness of different products into different markets segments according to requirement. • Daily share activation plans and discusses the pros and cons of the marketing activities. • Completion on plans under short notice period and under pressure. • Prepare closing reports and share it with the client and company top management. • Motivate the employees working in the field through daily visits of market and make them target oriented. • Coach and help develop team members; help resolve dysfunctional behavior. • To ensure empty pallet supply to production and take corrective action in case of any shortage well before time • To provide tractability data as and when required and Ensuring compliance of all operations according to SOPs • To follow safety & environment responsibilities & ensure implementation

• Greeted customers and determined their needs and wants • Discussed type, quality and number of merchandise required for purchase • Answered customers’ queries and concerns • Business growth through customer generation and sales strategies. • Responsible for both corporate and social segments • I was responsible to conduct training and development programs for dealers, Retailers and customers. • Responsible to prepare weekly and monthly report through excel and word. • Professional communication and deal with foreigners and native • Strategic suggestion and involvement with the senior management. • Assisted in display of merchandise.