Maheen Sachedina
Associate Vice President - Promotional Media @ Logicose
Germany
Lunenburg
Information Technology & Services
Internal Communications, Product Development, Art Direction, Performance Appraisal, Quality Management, Enterprise Resource Planning (ERP), Customer Interaction Management, Quality Control, Team Management, Employee Learning & Development, Performance Management, Project Management, Client Relations, Technical Writing, Employee Training, SEO Copywriting, Microsoft Office, Customer Service, Management, Leadership
Experience

Associate Vice President - Promotional Media
- Manage a team of 20, including video editors, graphic designers, 2D and 3D animators, illustrators, special effects artists, voiceover artists, and managers. - Managing and planning 300+ projects monthly for various sub-departments of the team, including budget auditing and assessment. - Performing QA for video and animation deliverables as needed. - Communicating and liasing with other departments, including content, PPC, SEO, sales and support, and software to ensure successful delivery of projects - Set up workflows, pricing, and onboarding systems for the delivery of illustration, animation, and 3D projects in collaboration with internal marketing teams. - Performed monthly, quarterly, and biannual performance assessments of the entire team, including a major revamp of the performance systems previously in place. - Oversaw expansion of new products in the video, animation, and illustration teams.

Senior Manager - Promotional Media
Karāchi, Sindh, Pakistan
- Managed a team of 10 direct reports, and 10 additional indirect reports including video editors, graphic designers, 2D and 3D animators, illustrators, special effects artists, voiceover artists, and managers. - Managing and planning 300+ projects monthly for various sub-departments of the team, including budget auditing and assessment. - Set up workflows, pricing, and onboarding systems for the delivery of illustration, animation, and 3D projects in collaboration with internal marketing teams. - Communicated and liaised with other departments, including content, PPC, SEO, sales and support, and software to ensure successful delivery of projects. - Performed monthly, quarterly, and biannual performance assessments of the entire team, including a major revamp of the performance systems previously in place. - Performed QA for video and animation deliverables. - Oversaw expansion of 4 new products in the video, animation, and illustration team by pioneering service design workflows.

Assistant Manager - Editing and Planning
Karāchi, Sindh, Pakistan
- Led my own team of 8-10 writers in th SEO Content division - Managed 10000+ projects during my tenure by communicating with the SEO, Web Development, and Sales and Support Departments on a daily basis. - Worked to find solutions for client pain points and complaints on a daily basis - Managed monthly, quarterly, and biannual performance assessments, maintaining the highest performing team of writers at the time - Initiated and maintained protocols for probation performancE assesment, onboarding for writers and editors, and inter-department communication - Created and green-lit SEO content strategies, leading to upwards of 20% improvement in SEO KPIs for my roster of clients

Senior Content Strategist
Karāchi, Sindh, Pakistan
- Produced upwards of 3000 words of content per day, from dynamic website content to social media posts - Worked with line manager as a senior resource to train new hires in standard protocol - Conducted trainings on website development content, meta content, branding, and more - Liased with sales and support to ensure seamless communication and successful execution for complex projects - Worked with junior writers to save orders that were demanding refunds or cancelations.

Senior SEO Executive
Karachi
- Worked with a roster of 500+ repeat and fresh clients to create content strategies, SEO content, web content, social media posts and more - Liased with management and communicated with clients to resolve problems within the scope of their deliverables - Set protocols and branding guidelines in place for all content executives to utilize for high budget, complex clients.
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