Maham Khalid

A passion project | On its way to create difference, add value, and what not!

Courses: Marketing Management, Internet Marketing, Advanced marketing strategies, Digital Marketing.

Leading marketing team of 6 members including Brand Executive, Digital Marketing Executive, Graphic Designer, Content Writer and 2 interns. Strategizing and leading all digital and offline campaigns, to increase brand awareness and generate leads. Creating Digital Ads to generate leads for different business units. Managed and completed company’s new website launch project. Strategized and managed all brand shoots for new BU launches, Digital campaigns and Ads. Generated highest online leads in Trax’s history for COD business. Increase of 110% from previous record of leads from online platforms. Initiated a campaign for awareness session throughout the universities in Pakistan, including major sessions in Islamabad, Karachi and Lahore done by myself. Started Brand collaborations with top e-com related institutes including Extreme Commerce, Enablers and more which helped generating leads. Initiated rebranding activities for the company including retail center fascia, uniforms and helmets for 1000 riders and branding for 500+ vehicles throughout Pakistan which is still in process.

Build and execute social media marketing strategies for all platforms. Manage the overall content including banners, videos, captions for all platforms and analyse their performance. Create editorial calendars and syndication schedule. Designing campaigns for social media and executing them. Designing and leading campaigns for Brand Activation. Planning and executing campains to meet target for online sales. Communicating with industry professionals and influencers to create network. Budgeting for digital marketing as well as product shoots. Managing product shoots Responsible for writing website content including product descriptions, SEO content, blogs etc Managing and Maintaining accounts on marketplaces such as Daraz, Goto etc Managing Live sessions for social media platforms.

Responsible for handling the company’s overall digital presence Responsible for making 2d and 3d animated videos for marketing purpose Responsible for writing the digital marketing content Coordinate with designers for social media posts Create and manage Facebook and Instagram Ads Collaborate with sales and Inbound teams for managing leads generated through digital platform Present monthly report to CEO on leads converted through the digital platform Manage official email Ids of the company Worked on IBL’s quarterly newsletter Worked with IT team on the project of revamping the company’s website

Post Graduate Diploma in Strategic Marketing