maha sambasivam
senior manager | wfm forecasting and analytics
About
Data-driven Analytics Consultant with experience in Risk and Compliance Analytics, Marketing Analytics and Statistical Modelling. Adept at influencing strategy through actionable insights gained through Data Analytics. Skilled collaborator comfortable working across different verticals like CPG, Retail, Pharma, Banking and Financial services.
united states
chicago
management consulting
analytics, sas, vba, statistical modeling, data analysis, spss, predictive analytics, predictive modeling, optimization, statistics, quantitative analytics, logistic regression, marketing mix modeling, google analytics, sql, data modeling, business analytics, sas base, ms excel pivot tables, roi optimization, sas macro, optimizations, mixed media, business analysis, risk analytics, ccar, regulatory compliance, spotfire, strategy, management, consulting, analysis, data analyt, data analytics, project management
Experience
manager | financial crimes technology
pwc
business analyst
the advisory board company
Data Analytics, Consulting, Product development and enhancement.
analyst
barclays
Enhanced fiscal controls, procurement and accounts payable processes by implementing a total systemic solution.
senior manager | wfm forecasting and analytics
discover financial services
analytics consultant
mma assurances
Develop statistical models based on marketing media and key business drivers to measure impact of marketing, trade and baselines. Providing Insights and Solutions on Marketing ROI and MROI measurement, campaign planning, flighting, Optimized Marketing spending, Brand view and Strategic consulting,
manager, business science
mindshare
Access and Compile large volumes of custom and syndicated data from disparate sources like Nielsen and IRI Syndicate data, NMR TV ratings, Double Click, DART and other Digital data into concise and precise information using SAS. Built Marketing Mix multi-variate econometric models that forecast volume sales based on simulations, estimate ROI, Advertising effectiveness, Promotional effectiveness, Marketing planning and optimization, Supporting Digital Analytics team with KPI measurement dashboards, Paid advertising, search and social media for POE analyses
Education
chatrapati sahuji maharaj kanpur university, kanpur
university of mumbai
university of cincinnati carl h. lindner college of business
maha sambasivam's Contact Information
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