Maha M.Tayeb

Responsibilities: - Developing media and communication plan, ensuring maximum visibility for Morooj’s initiatives and objectives during key events. Crafting compelling narratives that position Morooj as a leader in community-driven solutions - Overseeing content creation and media production, producing engaging press releases, social media content, and visual materials to amplify Morooj’s mission, increasing public awareness and engagement - Managing media relations and press coverage, building strong partnerships with journalists and media outlets to ensure accurate, high-impact storytelling that reinforced organization’s role in addressing environmental challenges - Leading brand consistency efforts, overseeing the design and alignment of all branding materials to maintain a cohesive and professional visual identity across all communication channels - Conducting post-event media performance analysis, evaluating the reach and effectiveness of media efforts and providing data-driven insights to refine future communication strategies

Responsibilities: - Architected and executed a comprehensive project management framework, defining scope, objectives, and key deliverables to drive efficiency, mitigate risks, and ensure seamless execution - Spearheaded strategic project roadmaps, aligning cross-functional teams, stakeholders, and leadership to enhance business growth, operational scalability, and revenue impact - Led end-to-end project lifecycle management, from budget planning and risk assessment to execution and performance evaluation, ensuring optimal resource utilization and cost control - Strengthened business relationships and account expansion, proactively identifying growth opportunities

Responsibilities: - Spearheaded a cohesive communication strategy that seamlessly aligned internal & external messaging, ensuring clarity, consistency, and engagement across all channels. Developed executive messaging, press releases, and multi-platform content - Revamped internal communication frameworks to drive transparency, culture alignment, and workforce engagement, boosting internal participation. Executed high-impact PR and media strategies that increased brand visibility - Led a data-driven marketing budget strategy, reducing unnecessary expenses while channeling resources into high-ROI campaigns that drove measurable business growth - Designed customer loyalty and brand engagement programs, converting casual buyers into brand advocates & boosting retention - Orchestrated end-to-end marketing content production, ensuring every asset from digital campaigns to PR materials is relevant to target audience - Led high-performance marketing and PR team, turning raw talent into an execution machine that delivered campaigns

Responsibilities: - Developed and executed robust internal communication framework, aligning messaging with organizational objectives to enhance transparency, employee engagement, and cross-functional collaboration - Optimized internal content strategy, planning, editing, and curating high-impact content tailored for diverse employee segments, driving engagement through storytelling, social media, and interactive digital communication platforms - Established governance for internal-external communication alignment, ensuring consistent brand messaging across corporate initiatives, PR, and stakeholder engagements to reinforce institutional credibility - Led strategic corporate communication initiatives, crafting executive speeches, leadership announcements, and corporate reports to reinforce vision, foster trust, and ensure alignment across all levels of the organization - Acted as a key advisor to senior leadership, providing insights on internal sentiments and engagement metrics

Responsibilities: - Led strategic marketing initiatives, developing and executing multi-channel demand generation programs that aligned with sales objectives, enhanced brand visibility, and drove customer engagement - Established strong partnerships with sales and agency leadership, ensuring seamless integration of marketing strategies with sales enablement efforts to accelerate revenue growth and market penetration - Developed and executed high-impact marketing campaigns, leveraging digital and traditional media, including social media, SEO, SEM, email marketing, print and direct mail to maximize brand exposure and audience reach - Played a pivotal role in product development and market positioning, collaborating with cross-functional teams to refine service offerings, launch new advertising solutions, and track performance metrics to optimize future campaigns - Designed and implemented data-driven marketing strategies, utilizing market research, competitive analysis, and customer insights to tailor messaging and positioning for maximum impact