Magnus A.

My role as Director of Business Area IAM and member of the HydraSpecma Board Create, implement and follow up on overall business plans. Grow market shares, employees and profitability with focus on marketsegments like Automotive, Renewable Energy, Defence, Mining, Pulp & Paper, Construction and General Industry. Main achievements; * Created and implemented a new "Way to market" in 2012 * Executed a new Specma Group foot-print in 2013 * Implemented a new Distribution concept for Specma in 2013 * Acquisition of Norlub Scandinavia AB in 2013 and implemented Central Lubrication System as a new Product segment within Specma * Created a new Business Unit focusing on MRO (maintenance/repair/overhaul) for Specma in 2014 * Acquisition of Kiruna Hydraulik AB and launched the new focus within Mining for Specma Group in 2014 * Executed Lean productivity programs together with Swerea/IVF in 2014-2015 with > 35% increased productivity rate and synchronized working methods within Specma * Executed 4 new green-field projects in SE and FI during 2014-2015 * Acquisition of Hydraulikhuset BKH in 2015 to grow marketshares in west region of Sweden and marketsegments like Marine and Off-shore industry * Transformation of customer service approach and changing of cultural mindset to exceed customer experience * Acquisition of the hydraulic business from Tools Sverige AB in 2018 * Launched a new WEB shop platform in SE during 2018 and FI in 2019

Managing Director during a period of time to set the scene through transition of the new organization both in Specma Component AB (2012 - 2015) (Sweden) and in Specma Oy (2014 - 2015) (Finland). Created the new businessplan, new structure to grow our market prescence, new organization, closed down sites not profitable, aqcuisitions of companies relevant for our market growth and synergies with the rest of the group. Digitalization projects implemented to strenghten our position, new web shop implemented, new customer service organization implemented. Lean projects implemented in several Sites together with Swerea/IVF with a result of >35% increased productivity. As MD in both Sweden and Finland the task was to lead the companies through a successful turnaround mission and during 2 years a successful transition was made through a new businessplan, new pricing model, needed investments and a new organization with a clear focus on profitable growth through structure, positiveness and self confidence. Incl. successful acquisitions in Sweden and establishment of 3 greenfield (start-ups) in northern Finland.

Responsible for all Nordic activities within Division with full P/L responsibility. Division changed name as a part of the integration process together with HydraGrene in 2016.

Responsible for starting up a new Market Unit within Parker Hannifin in Sweden with strong focus on local OEMs, Distribution & Process Industry, Incl. creating a new Distribution Strategy. Grow the Distributor network of Parker Stores and Hose Doctor Service Vans in Nordic countries. Leader of one of the most important projects focusing on increased customer value and experience, a global initiative together with Disney World, resulted in excellent customer service, increased number of customers, overall business and profitable growth. From good to great. Full P/L responsibility within the Market Unit. Member of the Swedish Management Team as well as representing Nordic Countries in the EMEA Distribution Management Team in Etoy.

Sales & Marketing Manager and responsible for profitable growth towards all customer segments incl. OEMs, MRO and Aftermarket sales channels within Mobile and Stationary industries covering the Nordic countries. Full P/L responsibility within area. Close co-operation with R&D and Operations with several successful product launches and customer unique products/applications within construction equipment, automotive, mining, marine, forestry and agriculture marketsegments. In 2007 Rectus was acquired by Parker Hannifin and I was appointed to lead the new Market Unit in Sweden for Parker covering the whole product range within Parker with a co-ordinating role for the Nordic market. Building up a new organization incl. Management, Customer service, Sales and Marketing, R&D, Procurement and Operations in a successful and structured way incl. external partner network.

Purchasing Manager and responsible for the hydraulic categories incl. co-ordination of defined product ranges and suppliers for the Dunlop Hiflex Group in Europe. HQ based in Halmstad, Sweden.

Praktiska träningar i styrelsearbete. Lagar och regler. Ställs inför en rad tuffa utmaningar, som skall hanteras i styrelsearbetet och redovisas lösningar för.