Maggie W.

EC head @ H&M Group

About

Experienced e-commerce leader With demonstrated history in cosmetics and Luxury fashion industry. Having wealthy experience on online and omni-Channel management, familiar with international brands online operating and EC marketing. As early bird entered to online world in past decade. Helped famous brands like Innisfree, Guerlain and MCM to establish their digital business from 0 to 5, from 5 to 10. Worked for Amore pacific, LVMH and MCM group. Having good hard skills and soft skills at working and communication in the multicultural international group. As “long-termism”, taking responsible for each decision which related to channel managements. To achieve EC short-term and long -term sales and P&L target, meanwhile give inputs to help finance, logistic, CRM development from digitalization innovation. Draw up new business model and keep giving insight for company development. As key project leader for new online launch projects and offline digitalization projects . accumulated number of success achievements and knowledge. Like new things and enjoy the moments to overcome challenges.

Country

China

City

Jing'an District

Industry

Luxury Goods & Jewelry

Skill

Data Analysis, B2B, 社交媒体, 网络广告, 搜索引擎营销 (SEM), E-Commerce, Digital Marketing, Customer Relationship Management (CRM), Data Analytics, Project management

Experience

EC head

H&M Group

2025-8 - Present · 1 yr 2 mos

Shanghai, China

Responsible for COS China EC and Omni business.

Senior Ecommence manager- Supreme

EssilorLuxottica

2023-8 - 2025-5 · 1 yr 10 mos

Shanghai, China

Successfully helped a new streetwear brand set up Go -to -market strategy and operation.Gained a quite high business growth within a short time.

Senior Ecommence manager

MCM WORLDWIDE

2021-2 - 2023-8 · 2 yrs 7 mos

中国上海市

Description: As ec team leader ，In charge of muti-channels including Tmall & JD flagship store (POP& whole sale ,brand website/Wechat Mini program/Douyin stores platforms operation ,development and performance marketing Project: 2022.1 launched MCM JD flagship store 2022.6 launched MCM wechat mini program 2022.7 launched MCM JD self-run model business 2022.7 Launched MCM Douyin Launch project Achievements: MCM Official website 2021 SO +108% vs 2020 /achieved 17M pre year MCM Tmall flagship store ranked No.3 in 2021&2022 Double 11. MCM JD flagship store ranked No.1 in POP luxury industry in 2022.3.8 MCM JD flagship store ranked No.2 in POP luxury industry in 2022 Double 11, bag category NO.1. Awards： 2022 Tmall fashion category super volume product award 2022 JD New department super volume product award 2022 JD best partner award

EC KA Manager- Guerlain

LVMH Perfumes & Cosmetics

2019-6 - 2021-2 · 1 yr 9 mos

Description: in charge of a brand website（Guerlain.com）/ Mini program/ JD flagship store launch project /other EC platforms cooperation & Developments Subordinates: Direct Subordinates 1 person, 5 vendor’s management (website and mini program operation Vendor, Design, digital vendor, CS Vendor). And participative manage 2 Vendors (IT&CRM Vendor) Project: 2018 launched official website optimization & CRM project. 2020 launched Guerlain Wechat mini program 2018-2021 JD flagship store launch project Achievement: Guerlain official website SO + 500% vs 3 years ago /achieved 50M pre year/YTD +80% vs LY

EC Assistant Manager

LVMH Perfumes & Cosmetics

2017-6 - 2019-6 · 2 yrs 1 mo

Assistant EC operation Manager - Innisfree

AMOREPACIFIC

2014-5 - 2017-6 · 3 yrs 2 mos

上海

In charge of a brand direct mall（Innisfree）and assist T-mall & ECRM Operation , digital marketing , CRM , Customer service , SEO, Data analysis .etc. Project:2014 launched official website renewal project. 2016 launched Innisfree JD flagship store 2017 launched wechat membership management system Achievement: Innisfree Tmall &official website SO + 900% in 3 years’ operation