Maggie Ratliff

Leads enterprise change management and internal communications to ensure strategic initiatives are adopted, sustained, and deliver intended business value.

Applied hands-on operational and frontline experience to enterprise messaging, leader communications, and change initiatives. Led internal communications with a deep understanding of how strategy, systems, and decisions translate into day-to-day execution in stores and field operations.

Spent nearly three years working directly in multiple parts of the business to build a true end-to-end understanding of how we operate. This included a full year in stores as a tire technician and tire salesperson, responsible for day-to-day execution, customer interactions, and sales performance, along with hands-on work across corporate, field, and operational teams.

- Developed digital media campaign strategies for Clients, both to meet new and existing business objectives. - Project managed multiple campaigns both large regional and hyper local digital media campaigns at once: strategy, budgets, timelines, and vendor relationships. - Subject matter expert at new and existing digital advertising technologies and capabilities to ensure campaigns were always being optimized most effectively to reach client business goals.

- Research and implement new media opportunities based on Client marketing objectives. - Work with Digital team to establish strategy, KPIs, and tactics that align with Client campaign objectives. - Keep track of digital buys to ensure they meet established timeline. - Input all digital media buys into buying software, and work with finance team to ensure all billing and invoicing proceeds smoothly. - Analyze digital campaign reports and offer point of view on performance, optimizations, and recommendations. - Troubleshoot both internal and external issues during campaign execution with Traffic and Creative (creative not rotating, not created to spec, pixels not firing, etc.)

- Assisted in management of ongoing budget tracking and reporting. - Maintained flowcharts and plans. - Maintained budget updates and spreadsheets. - Worked closely with the planners and supervisor to gain client approval for strategy. - Performed Competitive analyses. - Wrote POV’s. - Resolved invoice discrepancies. - Communicated and worked with publishing partners to develop effective media solutions that deliver client objectives. - Worked and became proficient with media research tools: DDS/Mediaocean, Kanter, Comscore, Media Tools, etc.

• Competed and Won 1st place in summer-long, group internship project to create and pitch a concept and design for a personalized website. • Honed skills in Excel by assisting inputting of media specs. • Involved with evaluating and providing a POV on media proposals.

• Represented Belle Tire at Detroit Tigers games • Interacted with fans to collect consumer data on behalf of Belle Tire • Worked closely with Detroit Tigers marketing team to coordinate the set up and tear down of the Belle Tire concourse display • Handed out promotional items in return for consumer data