Maggie M.
Marketing Executive（UK & DACH） @ China Telecom Europe
About
B2B Tech Marketer with 4+ years of experience delivering GTM strategy, full-funnel campaigns and regional growth across the UK and DACH markets. I specialise in transforming technical SaaS/Cloud/AI capabilities into clear value propositions and integrated marketing programmes that drive pipeline impact and elevate enterprise customer engagement. I currently work at China Telecom Europe, part of Fortune Global 500 China Telecom (ranked #126)—one of the world’s largest telecom and cloud infrastructure providers with global presence across 41 countries, 53 submarine cables, and 241+ PoPs. Within the European marcom team, I lead regional B2B marketing covering UK, DACH and 12 national markets, partnering with sales, product and ecosystem stakeholders. What I do: • Develop GTM strategy, ICP definition & market insights for AI/Cloud/SaaS solutions • Lead integrated campaigns (digital, content, field, PR), driving lead generation & demand • Build messaging, positioning & enablement materials for enterprise buyers • Manage field marketing programmes (MWC, Capacity Europe, ITW) and partner engagement • Own regional strategies for UK & DACH, including localisation and pipeline alignment • Conduct market research & competitive analysis to support commercial strategy • Manage suppliers, agencies, industry associations (Germany, France, UK) Core strengths: • GTM strategy & market insights • B2B SaaS / Cloud / AI marketing • Integrated campaigns (digital · content · field · PR) • Messaging, positioning & product enablement • Analytics & optimisation (GA, Salesforce, Ads) • Field marketing execution (MWC, ITW, Capacity Europe) • Regional ownership (UK & DACH) • Content creation & brand storytelling (700k+ views) Previously: China Telecom Europe, iShopper (startup), editorial content roles. Open to opportunities in: Product Marketing | B2B Tech Marketing | Growth | GTM
United Kingdom
London
Media Production
Organization Skills, Guest Experience, Event Planning, Corporate Events, Relationship Development, Relationship Building, Lead Generation, Google Ads, Newsletters, Content Strategy, Presentations, Market Analysis, Market Planning, Market Research, Digital Channels, Marketing Operations, Digital Marketing Channels, Communication, Campaigns, Adobe Creative Cloud
Experience
Marketing Executive（UK & DACH）
China Telecom Europe
London Area, United Kingdom
Marketing Assistant
China Telecom Europe
London, England, United Kingdom
Marketing Assistant
China Telecom Europe
London Area, United Kingdom
Fresh Talent Program
China Telecom Europe
London Area, United Kingdom
Editor (Product Marketing)- Platform Solutions
FARFETCH
London, England, United Kingdom
Marketing Executive
iSHOPPER
London, England, United Kingdom
*Managed 5+ marketing campaigns (budget, deadlines, content, social media, SEO) across multiple platforms(Facebook, ins,official website), increasing real-time online traffic 3x to 2,000+ daily users. *Developed and executed multi-channel marketing strategies (live streaming, KOL/KOC marketing, SEO/SEM, social media), improving brand visibility and lead generation. *Optimized website ranking, ensuring consistent 1st-page placement on search engines and sustained user growth. *Conducted competitor and market trend analysis, refining keyword strategy, optimizing ad placements, and enhancing marketing performance. *Created and managed original marketing content (ad copy, PR articles, video editing) for the Shopify Shop, handling 100+ luxury brands. *Managed Google Business accounts and engagement strategies, improving brand reputation and customer interactions.
Social Media Executive and Journalist Trainee
Nouvelles d'Europe
London, England, United Kingdom
*Created and managed bilingual (English & Chinese) digital content (images, videos, posters) for multi-channel marketing (LinkedIn,WeChat, Weibo, Xiaohongshu, TikTok), driving 30,000+ daily impressions and increasing 20,000+ WeChat followers. *Developed thought leadership content, incorporating industry trends and stakeholder insights to enhance brand positioning in the UK & European markets. *Managed stakeholder communications and local media engagement, ensuring effective messaging alignment for B2B campaigns. *Led community engagement strategies, optimizing social interactions and audience growth across key platforms.
Marketing and Operation Intern
Bright Network
London, England, United Kingdom
•Researched, prioritized, and built in-depth insights of categories for a brand, produced and presented reports providing in-depth analysis of current market share distributions and projected market share acquisition of potential new clients
Marketing Intern
ByteDance
Beijing, China
· Maintained brand presence with e-mails, digital channels, and campaigns, achieved monthly performance targets, led to a 14% increase in total social media shares and a 7% increase in website traffic in 3 months ·100+ original articles and videos were made for targeted niche groups aligned with brand goals and images, selling to customers across China ·Measure consumer interaction and content performance, managed customers with CRM ·Optimized material using keyword research and SEO standards, increased conversion rates by 10%
Content Developer
Liulishuo
Yangpu District, Shanghai, China
· Videos and pictures edition for marketing and product design · Researched and analyzed 5 competitors and suggested possible sources and improvements for contents
News Editor
XInhua News Agency
Remote/Guangzhou, Guangdong, China
• Interviewing, drafted and edited news stories
Consultant
Spring College International
Singapore, Singapore
Education
UCL
· Relevant course and workshops: Digital Media (Production), Research and Analysis, Fundamentals of Marketing and STP · UCL BBC-Associate Journalism Workshop member · Acting Foundation selective joint course with CSSD (Central School of Speech and Drama), drama club
CIM | The Chartered Institute of Marketing
Diploma of Professional Marketing(Level 6, Bachelor Equivalent)
Innovation Marketing, Marketing & Strategy, Digital Customer Experience
UCL Institute of Education
The Royal Central School of Speech and Drama
Acting Foundation
Zhejiang Normal University
International Communication and Education
Relevant A+ courses: intercultural communication, media and public, creative writing
Sun Yat-sen Memorial Secondary School
Physics, Chemistry and Biology
Maggie M.'s Contact Information
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