maggie gallagher

* Collaborated and assisted the coordination of marketing campaigns through the development, implementation,execution, and evaluation phases. * Secured frequent and strategic coverage for clients through the creation of original and creative content. * Assisted in directing the planning and execution of corporate events (meetings, fundraising events) for clients and served as primary point of contact for all vendors. * Oversaw team of vendors and event contributors including: performers, photographers, caterers, and transportation services

* Created innovative content to further brand development. Distributed content through various communication vehicles and generated comprehensive press kits to ensure cohesive brand message. * Reached out to various third-party businesses and organizations to form new partnerships/collaborations. Assisted in partnership negotiations and development of proposals. * Conducted on-going research on industry news/initiatives, trends, innovations, and consumer feedback.Implemented changes to campaigns according to research. * Assisted in social media content creation, developed strategic strategies for social media implementation,assisted with social media strategy execution.

* Conducted market research to identify the segment of consumer with the most sales potential. * Assisted in the ideation, development and implementation of the marketing strategy to launch Verizon’s mobile wallet application, Softcard. * Provided weekly product market performance reports based on- program enrollment, consumer response behaviors, market-share, and competitive market trends. * Assisted in grass-roots product promotion through the organization and facilitation of multiple trade shows/expositions, technology seminars, and product workshops.

* Assisted with daily production of Channel 6 News, including field reporting on local news and events. * Created editorial content and scripts for various live features; read by both anchors and reporters * Established familiarity with station equipment, including sound, video board, and cameras.

* Campus marketing representative for both Zipcar and PacSun * Assisted with product promotions and marketplace awareness. * Devised and implemented various gorilla-marketing campaigns throughout campus. * Created brand awareness through various marketing campaigns.

* Assisted producers with The Maury Show, the Steve Wilkos Show, and the Jerry Springer Show. * Met with Executive Producers and pitched creative ideas for upcoming episodes. * Answered phones, interviewed future guests, learned the ropes of what it means to be a producer’s assistant, including the non-stop lifestyle of a television employee.

* Developed and implemented an integrated communications plan through- events, media relations, press releases, social networking, website, newsletters, and branding- to strengthen brand awareness. * Researched social, economic, and political trends to maximize funding opportunities, identified/cultivated donor relationships and developed budgets/goals for initiatives. * Served as primary communications liaison i.e. defined, established, maintained and oversaw media relations to increase regional and national awareness. * Implemented a new communications infrastructure to increase revenue sources through- fundraising software,donor information, communications, budgeting, business plan development, staff training and volunteer leadership. * Recruited and managed volunteers. Developed volunteer policies and procedures. Evaluated volunteer programs and recommended/implemented changes as appropriate.