Magesh M

- Spearheading the Global P&L for digital products - Responsible for Planning and Implementing the overall Digital Marketing Strategy - Performance Marketing specialist, highly experienced in handling MN's of USD budget generating higher ROI - Growth hacking with tracking the complete user funnel KPI's - Team leader & mentoring the team to achieve the goals together - Ensuring new channels and tools are explored on performance marketing

- Managing the Digital Marketing P & L for the East Region (Asia and MEA) - Scaling up in house marketing capabilities through Google ads, Social Media Marketing and exploring more - Optimized campaign across the digital products for better CPA rates and ROI - On boarded a leading antifraud tool for Affiliate Marketing - Enabled Real time analytics and tracking the user journey to improve the usage and LTV - Build client relationship & trust to grow the digital business - Cross functional team management to build a holistic digital platform for the long term growth - Team player in learning and growing together

- Responsible for P & L of the digital products in MEA region - Kick started campaign through Affiliates, GDN, SMM and in app marketing - On-boarded Saas platform and fraud tracking tool for effective campaign management

- Global role managing Digital Marketing & Business analytics across OnMobile VAS products (RBT, Contest, Videos and sports) - Responsible for rolling out CLM solutions (smart acquisition, personalized engagement and user retention through predictive churn) across geographies to get incremental revenue - Enable data driven decision through Daily/weekly/Monthly product KPI’s, analysis on key metrics, inference, insights and recommendation to client and internal teams - Rolled out online dashboard for digital products (App, Videos) integrating with GA & Playstore which gives end to end business understanding and impact - Responsible for establishing, implementing and measuring Digital Marketing program across VAS products like CRBT, Music app, Contest, Games, Entertainment, Fashion & Sports Subscriptions globally - In-house campaign Execution & Optimization through Google Adwords, Facebook and E-mail Marketing for better ROI - Leveraging external marketing vehicles like affiliate marketing, partnerships, OEM's traffic & premium ad networks - Generate strategic and tactical plans for achieving the AOP targets and strategic ideas for product growth - 154k Vodafone RBT app installs through google adwords campaign - About 40% CVAS revenue contribution through affiliates - Periodic product inspection to ensure better user experience and identify the scope for improvement - Collaborate closely with cross-OnMobile functional teams like Product, Merchandising, Technical, Business, Procurement, Finance & Reporting team - Sharing monthly digital marketing newsletter on the best practices, learning's & insights across geographies

- Responsible for VAS Revenue targets as per the AOP for 14 OpCo’s in Latam, Airtel & Vodacom in Africa, Vodafone Egypt and Contest in Indian operators - Proven personalized approach in RBT engagement give better results. 19 solutions live across latam & Africa region results uplift in conversion of about 26% to 6x - Deployed Dynamic Churn portal in VFEgypt across IVR & USSD channels resulting upto 11% retention - New engagement initiatives in contest like regional scripts, (in over 6 languages), personalizing the questions to players based on question bank analysis, segmented engagement, BI Spot offers and daily special campaign. These improved the conversion upto 2x and usage upto 1x - Deployed statistical models like Propensity scoring, Predictive Analytics, Revenue Forecast, Logistic Regression and collaborative filtering in managed regions that had improved the quality of acquisition with better returns - Build client relationship through conference & regular visits (Indian & International client) - RFP's for VAS & core business pitch globally - Ensuring regional regulatory compliance like DND, DNCTO & other operator policies - Collaborate closely with Engineering, Statistical team, Data Analysts, Delivery/Operations team, Architect, MIS, Application Development and Product team for BI deployments & measurements - Mentored Business Analysts to manage the BI deployments independently

- Kick started personalized content engagement across SMS, USSD, OBD, IVR and WAP based on user history and profile - Managed the key pilots in Airtel DTH and RBT recommendation engine and won for south circles - Rolled out about 10 BI solutions across India, Bangladesh and latam market - Managed the prepaid retention in Indonesia (offers to recharge the grace users)

- As a Key account manager handled Aircel account for Voice Portal, Subscriptions, CRBT and WAP products in Chennai and RoTN circles - Client relationship and engage to roll out new products from IMI Mobile (rolled out about 9 subscription packs & new contests) - Improved the overall monthly revenue from the account by 1.5X in 2 years - End to end responsible for the account in managing the regional team, collections, sourcing regional content, partnership with media, payments and circle operations Subscriber active base penetration on CRBT & Revenue enhancement

- Kick started push campaign (SMS, OBD) for the circle for user engagement on prepaid offers & retention - Participated & recommended best practices on U & R to corporate team & product managers across India - Monthly Journey plan to engage with sales team across Tamilnadu and met key distributors as well to get the market feedback

- Managed prepaid product for chennai and RoTN circle - Involved in new recharge launch, special tariff vouchers, contextual offers by checking product feasibility with in IN team - Worked for monthly recharge target of 100 crore for Chennai & RoTN circle - Budget Forecasting before initiating the offers and tracking them periodically after implementation - Co-ordination with branding team for design approvals on recharge and starter pack denominations - Study and analyze the competition and prepare marketing information - Customer segmentation and relevant engagement communication - Improved the penetration of e-recharge. Tracked primary, secondary and tertiary sales. - Cross functional interaction with IN team, MIS, revenue assurance team , commercial, sales team and customer care on prepaid segment