Magdaléna Mechri 🌶️

I help entrepreneurs in full growth mode take their business to the next level while bringing back clarity, serenity... and a few extra hours of sleep. 🌙 How? By working hand in hand with them to bring order to the chaos: - Strategy: I help you clarify your goals and plan your world domination (or just your market, that’s cool too) - Management: Projects, teams, data... I turn your business into a well-oiled machine, without needing to grab a wrench - Structuring: Automation, process creation... Goodbye to-do lists from hell, and hello to tools that work while you unplug - Time management: Personal planning, efficiency. I help you find time for what truly matters (like your projects or even a Sunday brunch) Basically, I work on your operations, and you focus on what you do best: innovating, creating, and growing

Supporting the CEO in implementing business development strategies. My main responsibilities include: Implementation of a CRM (Pipedrive): Development and optimization of the tool to improve the management of prospects and clients. Creation of an enriched database: Collecting and organizing key data to effectively segment our audience, enabling more targeted marketing actions. Email and marketing campaigns: Designing and implementing campaigns that generated an open rate between 43% and 59% and a click-through rate between 3% and 16%. Cold calling & tastings: Direct engagement with potential clients through cold calls and tastings, increasing our market visibility. Data analysis: Utilizing insights to adjust our business and marketing strategies. Pricing strategy: Developing a competitive pricing strategy. Business development strategy for new markets (US): Researching and analyzing opportunities in the American market, driving initiatives for brand establishment.

Job objectives: - Strategically support restaurateurs, including international and Michelin-starred clients, while increasing revenue per client within my portfolio (900 accounts) through upsell and upgrade (target of 1k to 1.5k per quarter achieved 100%). - Proactively reduce churn by ensuring optimal use of the solution by clients (save 50% of cancellation requests). - Maintain a customer satisfaction rate (NPS: Net Promoter Score) above 70. Key responsibilities: - Welcome new clients and guide them in preparing and setting up their data. - Ensure software activation level exceeds "maintain" from the outset. - Analyze client data and provide advisory support as needed. - Generate upsell/cross-sell opportunities across the entire client base. - Proactively assist clients with new solution features. - Systematically gather client feedback to contribute to product roadmap. Central point of contact: Serve as the primary liaison between clients and various Zenchef teams (Sales, COM, Product, Ops, etc.), facilitating communication and ensuring client needs are effectively addressed. Client portfolio: Manage a portfolio of restaurant clients, including international and Michelin-starred establishments, ensuring high-quality service tailored to their specific needs and contributing to their ongoing success.

Launch of two pilot banking partners (CEPAL and CACL) for national deployment: - Training and managing my portfolio: training partner teams and advisors in person, followed by weekly calls and video meetings to implement performance improvement action plans, and business reviews to set goals with partners such as branch managers and regional directors. - Monitoring the performance of my portfolio through analytics dashboards. - Identifying at-risk agencies and minimizing churn (non-use of the service): investigating reasons for underperformance in certain partnerships and proposing solutions. - Improving service quality by collecting feedback from partners and their clients. Results: 90-100% agent activation, excellent relationship management, national launch planned for Q4 2022. Cross-functional: Recruiting account managers and providing sales training to internal teams.

- Responsible for identifying, qualifying, and closing new business opportunities. - In charge of establishing partnerships, from phone prospecting to training, follow-up, and coaching of my portfolio consisting of 350 agencies. Portfolio: real estate agencies and banking agencies. Results: top sales, achieving over 200% of target.

- Implementation of global cross-pillar marketing activations (veterinarians, specialty stores, and e-commerce) in collaboration with the Senior Manager. - Collect "Best Practices" from pilot countries and define global recommendations. - Organize workshops and/or meetings related to a cross-functional program (Start of Life) involving various stakeholders (regions, markets, agencies, Communication, Digital Factory, etc.) to work on the strategic priority of Royal Canin. - Contribute to defining the global recommendations for countries within the framework of this cross-functional program. - Manage communication around the Start of Life program through various internal tools and produce certain materials (Newsletter). - Play a role in the deployment strategy of cat among Royal Canin associates (community manager, phygital events). - Manage and oversee the budget of a 7-person team: several million euros.

- Gestion des campagnes marketing non promotionnelles (planification, création, exécution et suivi de performance) - Analyse des performances globales de ces campagnes et développement de nouvelles stratégies marketing - Etude du profil des consommateurs réguliers et des concurrents - Support dans l'exécution des campagnes avec les partenaires (rédaction et exécution des emails/pages d'accueil/Facebook Ad) - Réalisation des comptes rendus hebdomadaires et mensuels

STAGE TOURNANT AU SEIN DU SERVICE FINANCIER: - Contrôle des coûts : calcul des budgets et suivi des évolutions, élaboration de ratios F&B, élaboration de fiches techniques en lien avec les chefs, saisie et facturation, surveillance des indicateurs clés - Comptabilité fournisseur : en charge de plus de 2000 fournisseurs, participation aux travaux de clôture - Comptabilité débiteurs divers et contrôle des recettes de l'hôtel

Finance / Accountability : cash reconciliation and bank deposit. logging of incoming invoices (accounts payable) into the finance system, following-up to invoices payment, lettering Administratif : Provide administrative support such as preparing letters, memos, handling incoming and outgoing mail. recording invoices Human Resources : Assist department in carry out various HR procedures, updating employee's files, payroll system, issuing of contracts,

Adrénaline est une association qui a pour but de faire découvrir et pratiquer des sports et activités extrêmes aux étudiants. L’association, créée en 2002, a pour vocation de permettre aux étudiants de Montpellier Business School d’accéder à ces sports et de leur faire découvrir des activités à sensations fortes et émettrices d’adrénaline à des prix attractifs. Le plus gros évènement d'Adrénaline est le Sémineige : un séjour au ski avec pas moins de 220 étudiants. L'équipe d'Adrénaline organise également d'autres activités telles que des sorties park-trampoline, laser game, saut à l'élastique, etc. Concernant le pôle partenariat: - recherche de partenariat - création d'un mail type pour la recherche de partenariat - prise de contact avec des entreprises de sports, extrêmes ou non, de boisson, d'alimentation... - négociation

Major: Entrepreneurship Specialization: International Business Model Development