Magdalena Wszelaki

Wellena is a women-owned brand committed to making non-toxic, research-backed products that truly nourish our bodies. We are powered by a community of smart, curious, and passionate women. Collectively, our mission is to educate and empower our community to make the best choices for their health and happiness.

HormonesBalance.com is the top online resource to balancing hormones naturally. Many of our readers are women suffering from estrogen dominance, thyroid issues, and other hormone imbalances. We provide online programs, heavily researched articles, and nutrient-dense recipes to inspire and help give women the tools they need to naturally heal.

A nutrition practice helping women with thyroid conditions to heal and thrive. Today, Hormones Balance is the expansion of this practice.

- Digital strategic planner on the Microsoft business, providing strategic direction for audience marketing (business, technical and consumer) and segments marketing (partners, SBMs) - Strategy and social media leader on the Windows Phone 7 developer campaign - Social media subject matter expert at the strategy & insights group at Wunderman Seattle.

Played a regional digital strategic planning role at AGENDA Asia for clients in Hong Kong, China (Shanghai and Beijing) and Taiwan, leading the teams in consulting, planning, delivering interactive marketing and technology services to key strategic clients. Strategic thinker, team leader, ideas generator, good communicator, confident presenter, peoples-person who likes to share and inspire clients, peers and partners. Digital marketing expert with ten years of experience of which four were spent on social media. Asia expert; lived in China, Hong Kong and Malaysia for twenty two years. Achievements: - Acted as a Pitch Leader for key strategic accounts and won: Shanghai Volkswagen, L’Oreal, Nike, Disney China, Johnson & Johnson (Acuvue, Johnson Baby, Clean & Clear, Neutrogena), Pepsi, Honda Malaysia. - Developed year-long plans for internet marketing and campaign/product/platform-specific plans. Lead the planning team in brainstorm leadership for idea generation, communication architecture planning, ensuring creative alignment. - Pioneered and monetized Agenda’s unpaid/social media planning and initiatives. - Experience in brand communications and integrated marketing planning, through integration with 4As agencies (like DDB on Neutrogena, LOWE on JB, W+K on Nike) - Developed reporting and KPIs framework for paid media and social media. - Spotted new market trends, technology opportunities and market opportunities. - Frequent speaker at numerous regional conferences; Asia Business Forum, Microsoft regional conferences, J&J Media Summit (voted the best presentation), Marketing to Women in China. - A judge at the Webby Awards 2007, Asia Marketing Effectiveness Awards 2009. - Advisory Board Member, speaker and moderator at Ad:Tech Shanghai ‘08 and Ad:Tech Beijing ‘09. - Internal role: to inspire and mentor country Planning, Client Serving and Creative teams through leadership, insights and experience.