Magdalena Iturbe Miranda

Growth Marketing Manager @ Warner Music Group

About

Passionate about Music Business and Digital Marketing; with an Entertainment Business Development Master (minor in Music Strategy) I have dedicated myself to specializing my capabilities towards Creative Marketing Strategy by analyzing music consumption, market trends, music performance and audience behavior transforming data into actionable insights, enabling the marketing team to make data-driven decisions that drive artist brand growth, improve fan engagement, and enhance overall marketing performance. My day to day involves working with data platforms, developing insights from complex data, and communicating these findings to internal teams and clients to drive engagement, growth, and marketing success. Able to define clear KPIs to measure artist brand equity, awareness, and resonance, implementing tools and frameworks for tracking artist brand performance over time, leveraging data and analytics. Ultimately, my goal is to help turn artistic vision into career-defining milestones, making music dreams a reality.

Country

City

Mexico

Industry

Marketing & Advertising

Skill

Microsoft PowerPoint, Microsoft Excel, Planificación de proyectos, Relación con artistas, Marketing, Programas de marketing, Tablas dinámicas, Resolución de problemas, Relaciones estratégicas, Aptitudes para hacer presentaciones, Análisis financiero, Estadísticas demográficas, Desarrollo de audiencias, Marketing creativo, Atención al detalle, Informes financieros corporativos, Mercadotecnia, Relaciones públicas, Entretenimiento, Música

Experience

Growth Marketing Manager

Warner Music Group

2024-6 - Present · 2 yrs 4 mos

Ciudad de México, México

- Leading the digital marketing strategies and advertising campaigns for artist growth, artist development and releases within the mexican market -Define the use of audience insights, with both a consumer, track and artist focus. This includes defining foundational methodologies for scalable application, data platform choices - Market trends, cultural shifts and Social Listening to anticipate changes in audience behavior and recommend adjustments in marketing approaches accordingly, translating numbers into actionable programming strategies - Monitor opportunity and frontline tracks to maximize the number of high-performing songs contributing to the label's market share growth - Develop and implement creative, data-driven marketing strategic plans that maximise streaming presence for our artists; understanding urban, pop, regional and reggaeton genre's environments - Brainstorm new and creative growth strategies for artist development and music releases with deep understanding of audience segmentation and how to tailor content strategies for different listener and viewer demographics - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points - Collaborate with cross-functional anglo & latam teams to develop go-to-market plans founded in best practices and upholding artists - Advise regional teams and partners on content trends, gaps in the market, and audience preferences to inform music investment decisions - Create compelling narratives and documentation that communicate the vision and impact of integrated marketing initiatives - Support our label teams in the development and articulation of compelling brand purpose, values, and positioning for our highest priority artists Clients: Belinda, EMJAY, Maximo Grado, Clave Especial, Bellakath, Lagos, Myke Towers, Elena Rose, Linkin Park, The Marías, Alu Mix, Blessd, Danny Ocean, Juliana, Jesse & Joy, La Cuatiza, Piso 21, Dua Lipa, Zizzy