Mafe G.

-Working with MOZ and AHREFS to fix errors in the website and monitor backlinks. -Competitive analysis. -Interact with Influencers to bring new customers and more attention to the company's social media profiles. -Copywriting, in charge of creating new content for blogs and products description for the website. -Shopify, In charge of the online store, implementing SEO, testing new apps and organizing website Navigation. -Measuring and reporting performance of all Digital Marketing Campaigns. -Created graphics, blog post, newsletters, flyers, YouTube banners, YouTube thumbnails, etc. -Designing, brand design, colors, typo, products, logo, etc. -In charge of creating Social Media strategies to increase interaction rate and convert followers into costumers.

-Planning and executing SEO/SEM in Wordpress, and Shopify marketing database, social media, email and displaying advertising campaigns, performed 3x average impressions and social media engagement. -In charge of Email Marketing and Copywriting to bring potential clients in a specific landing page. -Designing and building social media accounts adding CTA and interacting with Potential Clients. -Measuring and reporting performance of all Digital Marketing campaigns. -Identifying trends and insights and optimizing spend and performance. -Brainstorming new and creative growth strategies. -Identifying and executing thought-leadership pieces for the marketing/advertising industry. -Identifying trends and insights and optimizing spend and performance. In charge of Google Ads, Instagram and Facebook Ads.

-Support marketing executives in their efforts of increasing brand value by promoting the brand to target audiences. -Interacting with the general public. Attending public events. -Promoting the brand on TV/Radio. -Managed 11 client teams across 5 affiliate accounts and agencies, such as Queso Tropical, La Fe, Stella beer, Dos Caballos Duraznos and Goya for off-channel partner promotional campaigns including events, TV commercials/ promotional segments, social media and -Created social media campaigns and call-to-action e-mail marketing, sweepstakes, and digital advertising campaigns.

-Lead all multicultural marketing/program efforts to drive awareness, engagement, and tune multicultural audiences including Latinos, African American and Asian American Pacific Islanders. -Identifying trends and insights and optimizing spend and performance. -Brainstorming new and creative growth strategies. -Identifying and executing thought-leadership pieces for the marketing/advertising industry. -Prepared marketing reports by collecting, analyzing, and summarizing sales data. -Developed programming & marketing goals, and served as a liaison to internal departments (Digital/social media, creative, programming, video operations, & legal teams); performed +50% projected viewership.

-Organized events and social gatherings, planning logistics around events including finding suitable presenters and managing marketing and advertising to promote events. -Making appointments and calling prospective clients. -Brainstorming and implementing event plans and concepts. -Handling budgeting and invoicing. -Liaising and negotiating with vendors. -Handling logistics. -Managing branding and communication. -Developing event feedback surveys. -Handling post-event reports.